All fall 2020 courses and programs will be offered online. For more information, visit uwm.edu/sce/coronavirus.

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Digital Marketing

Keep pace with a digital marketing landscape that is changing more quickly than ever. Rapid development of technologies used to reach an increasingly empowered and informed target audience has made keeping up with digital marketing tools and practices a challenge. Here’s how we can help:

  • Benefit from a comprehensive curriculum that provides the fundamental skills required for well-rounded digital marketers
  • Experience a mentored program structure that allows you to work closely with instructors who are leading experts in the industry
  • Walk away with program deliverables that help you go beyond listening to doing
  • Earn professional certificates that build your resume and advance your career

Courses may be taken individually or toward a certificate.

Adobe Illustrator – Basics

May 18, 2021 Face-to-Face

Adobe InDesign – Basics

May 13, 2021 Face-to-Face

Adobe Photoshop – Basics

Apr 27, 2021 Face-to-Face

Advertising on Facebook, Twitter and Other Social Platforms

2 Fri, Dec 4-11 Live Online Cancelled

May 4, 2021 Face-to-Face

Building an Integrated Digital Content Strategy

Fri, Oct 9-21 Live Online

Mar 12-26, 2021 Blended

Email Marketing Best Practices

2 Wed, Oct 21-28 Live Online

Foundations for Effective Digital Marketing

Sept 28-Oct 25 Online

Feb 1-28, 2021 Online

Google Ads: Getting the Most From Paid Search

2 Mon, Nov 9-16 Live Online Cancelled

Apr 7, 2021 Face-to-Face

Google Tag Manager

Mar 30, 2021 Face-to-Face

Improve Marketing Results Using Advanced Analytics Techniques

Nov 5-6 Live Online

Feb 25, 2021 Face-to-Face

Introduction to Digital Marketing Analytics

Oct 1-2 Live Online

Jan 28, 2021 Face-to-Face

SEO – The When, What and How

Apr 21, 2021 Face-to-Face

Social Media Manager Certificate

Sept 24-Dec 17 Online

Jan 28-Apr 22, 2021 Online

Write High-Impact Copy for Your Website

Dec 7-14 Live Online

May 17, 2021 Face-to-Face

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