For COVID-19 updates and information on the status of courses and programs, visit uwm.edu/sce/coronavirus.

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Digital Marketing

Keep pace with a digital marketing landscape that is changing more quickly than ever. Rapid development of technologies used to reach an increasingly empowered and informed target audience has made keeping up with digital marketing tools and practices a challenge. Here’s how we can help:

  • Benefit from a comprehensive curriculum that provides the fundamental skills required for well-rounded digital marketers
  • Experience a mentored program structure that allows you to work closely with instructors who are leading experts in the industry
  • Walk away with program deliverables that help you go beyond listening to doing
  • Earn professional certificates that build your resume and advance your career

Courses may be taken individually or toward a certificate.

Adobe Illustrator – Basics

Apr 24 Closed

May 18, 2021

Adobe InDesign – Basics

May 13 Closed

Oct 27

May 13, 2021

Adobe Photoshop – Basics

Oct 13

Apr 27, 2021

Building an Integrated Digital Content Strategy

Weekdays, Oct 9-23

Weekdays, Mar 12-26, 2021

Foundations for Effective Digital Marketing

Course available June 1-28

Course available Sept 28-Oct 25

Course available Feb 1-28, 2021

Google Ads: Getting the Most From Paid Search

Apr 8 Cancelled

Nov 10

Apr 7, 2021

Google Tag Manager

Nov 19

Mar 30, 2021

SEO: Keyword Research, Link Building and Content Optimization

Course available Apr 20-May 4

Course available Nov 2-23

Course available Apr 5-26, 2021

Social Media Manager Certificate

Course available Jan 27-Apr 19

Course available Sept 24-Dec 17

Course available Jan 28-Apr 22, 2021

Write High-Impact Copy for Your Website

Course available May 1-8

Dec 7

May 17, 2021

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