Strategic Social Media
Unlock the power of social media with this comprehensive Strategic Social Media course. Learn to create effective marketing strategies, boost engagement and drive business growth through platforms like Facebook, Instagram, X (formerly Twitter) and LinkedIn. Register today to gain the skills you need to succeed in the dynamic world of social media marketing.
Social media strategy skills are in high demand today, and the numbers back it up. The sheer scale of social media usage is staggering, with over 3.6 billion people actively engaging on platforms like Facebook, Instagram, X (formerly Twitter), and LinkedIn. This massive user base represents an enormous market potential. Studies show that 54% of users research products on social media, and 71% are more likely to make a purchase based on social media referrals. This underscores the critical need for professionals who can craft and execute effective social media strategies. Moreover, the constantly evolving nature of these platforms demands skilled individuals who can adapt and innovate to stay ahead in this competitive landscape. With social media driving significant business impact, it’s no surprise that social media strategy skills continue to be in high demand across industries. According to the Bureau of Labor Statistics (BLS), employment in media and communication occupations; including social media strategists is projected to grow by 12 percent from 2022 to 2032, which is faster than the average for all occupations. This growth is driven by the increased demand for digital media and the expansion of online and mobile content.
This course can be applied to the Business Administration Certificate.
Who Should Attend
This course is designed for learners interested in developing the skills necessary to use social media effectively to achieve their marketing objectives, connect with their target audience and drive engagement and conversions. Whether you are a business owner, a marketer, a freelancer or a job seeker, social media training can help you achieve your goals and reach your target audience.
Benefits and Learning Outcomes
The Social Media Strategy course will delve into the intricate strategies employed by businesses, organizations and individuals to amplify their social media presence. This course equips learners with both practical knowledge and analytical skills essential for the creation, evaluation and execution of social media and mobile campaigns, while also promoting ethical and effective social media use.
In this course, you will:
- Explore the evolution of social media, ethical and legal foundations, personal and professional branding, industry qualifications and even the impact of social media on mental health.
- Dive into topics like storytelling, audience analysis, social care, content calendars, emerging trends and more.
- Develop and refine essential social media skills, including crafting your personal code of ethics or your company’s, shaping your professional and personal branding plan, conducting a comprehensive social media audit and crafting strategic proposals and content proposals.
- Learn to navigate the dynamic landscape of social media effectively, strategically and ethically, ensuring you’re well-prepared to succeed in today’s digital age.
Course Outline/Topics
This course consists of 12 modules, building the skills necessary to pursue a career in Social Media Strategy. Each self-paced module is designed for one week of learning, approximately eight hours each week.
The modules include:
Module 1: Social Media: An Art and Science
Module 2: Ethical and Legal Fundamentals of Social Media
Module 3: Personal and Professional Branding
Module 4: Industry Qualifications and Roles
Module 5: Research: Monitoring, Listening and Analysis
Module 6: Strategic Planning for Social Media
Module 7: Strategic Writing for Social Media
Module 8: Audience Segmentation and Analysis
Module 9: Creating, Managing and Curating Content
Module 10: Measurement, Evaluation, Budget and Calendar
Module 11: How Social Media is Applied and Social Care
Module 12: Current Trends and What’s Next
Notes
Required Textbook:
Students are responsible for acquiring; textbook is not included in course fee.
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications. Freberg, K. J. (2019). Thousand Oaks, CA: SAGE Publications, ISBN-10: 1506387101, ISBN-13: 978-1506387109
Note: Either a new or used copy of this textbook is acceptable for this course.
Dates and locations to be announced.
