Video Editing to Tell a Story

Explore the art of storytelling through post-production video editing. Learn how to create an emotional response in your audience by editing scenes, the main storyline, the supporting b-roll footage and more. Develop a deep understanding of the “why” behind impactful edits.

Whether you use your cell phone or professional equipment to create videos, you can drive a response in your audience through editing.

In this class, you can develop editing skills for marketing testimonials, short documentaries and personal projects. You will practice on existing short documentary footage and experiment with editing variations that produce different feelings and messages.

Everything you need for this course will be provided. DaVinci Resolve is the editing software used and is installed on the computers in our lab. The principles learned in this course are the same as those used to create commercial films. DaVinci software is free and can be downloaded on your work or home computers. There is a premium version that can be purchased.

The companion course in the series, Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video, teaches you how to create the hook, the conflict, the journey and the jab to convey your message in video. It can be taken before or after Video Editing.

This course can be applied to the Creative Powerhouse Certificate.

Instructor

Brian Artka

Brian Artka

Brian tells the stories about the people behind the businesses with films that connect on a human level. Armed with a keen sense of observation and any kind of video camera, Brian cinematically captures life with moving images and sound. ... read more

Who Should Attend

This course is attended for marketing professionals and others who want to communicate effectively with their audiences through video.

Benefits and Learning Outcomes

  • Identify the key elements of effective video storytelling
  • Learn how to connect with your audience through video
  • Understand and apply the principles behind impactful edits
  • Explain the value of b-roll footage and optimize b-roll content through editing
  • Learn and practice essential video editing techniques
  • Analyze the emotional message of various video edits

Course Outline/Topics

  • Effective storytelling through video
  • How to connect with your audience
  • The why behind video edits
  • Editing scenes in the main story line
  • The value of b-roll
  • Effectively editing a scene (beginning, middle, end)
  • Editing practice to convey various perspectives and messages.

Prerequisites

Storytelling Films: How to make an Emotional Connection with Your Audience Through Video is reccomended as a companion course.  It may be taken before or after this course.

Testimonials

"Great course! Great instructor!"  —  Participant, Spring 2024

"  —  

Date: Wed, Oct 30, 2024

Delivery Method: In-person

Time: 8:30am-4:30pm CT

Location: UWM School of Continuing Education

Instructor: Brian Artka

Fee:

$325 by Oct 16, 2024
$349 after Oct 16, 2024

CEUs: 0.7

Enrollment Limit: 20

Program Number: 5026-16265

Registration Deadline: Oct 30, 2024

Register Now

Date: Mon, June 9, 2025

Delivery Method: In-person

Time: 8:30am-4:30pm CT

Location: UWM School of Continuing Education

Instructor: Brian Artka

Fee:

$325 by May 26, 2025
$349 after May 26, 2025

CEUs: 0.7

Enrollment Limit: 20

Program Number: 5026-16266

Registration Deadline: June 9, 2025

Register Now

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