Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video
Video is one of the most important components of your overall digital content strategy. Discover a proven process for finding the right story for your audience that will make a strong connection for your product, service or brand.
Learn the many facets of why a genuine story is the most effective way to make a connection. This process is tailored to making short videos for the web, but can also be used to create stories for other content platforms including social, blog posts, testimonials and more.
This course can be applied to the following certificates:
Creative Powerhouse Certificate
Digital Marketing Certificate
Instructor
Brian tells the stories about the people behind the businesses with films that connect on a human level. Armed with a keen sense of observation and any kind of video camera, Brian cinematically captures life with moving images and sound. ... read more
Who Should Attend
Marketing and communication professionals, designers, content managers or anyone responsible for digital video content
Course Outline/Topics
- Why video?
- Types of video content
- The video marketing strategy and where storytelling films fit
- Why storytelling films = emotional connection
- How to craft a storytelling film (the process)
- Deconstructing a video
- Deconstructing a storytelling film
- Producing better videos with what you have (all types)
- Producing storytelling films (options)
Course deliverables include storytelling resource templates.
Prerequisites
A solid understanding of marketing concepts
Testimonials
"Fantastic class! I’d highly recommend it to anyone who is responsible for video in their organization. I appreciated his (instructor) expertise and look forward to possibly taking another course of his in the future." — Kristin Bowen, West Bend Mutual Insurance, Spring 2023
"Brian is an exceptional storyteller and an engaging teacher. I appreciate how much we as students were encouraged to participate. I wish the class was longer; it has been my favorite of the semester!" — Amanda Sobczak, Betty Brinn Children's Museum, Spring 2023
"Brian introduced me to a cool process to help me with my storytelling process. I would love to continue this work to learn more about the production side of filmmaking! Great job!" — Participant, September 2022
"The course was very interesting and gave me a lot of new things to think about when creating videos for my work.
Brian was great and was very clear and informative. He was really helpful with any questions that came up and feedback on our thoughts." — Participant, September 2022
Date: Nov 6, 8, 13, 2023
Delivery Method: Live Online
Time: 6:00pm-8:00pm CT
Platform: Zoom
Instructor: Brian Artka
Fee:
$349 by Oct 23, 2023
$374 after Oct 23, 2023
CEUs: 1.4
Enrollment Limit: 15
Program Number: 5026-15517
Note: This class is held on Mon, 4/6, Wed, 11/8 and Mon, 11/13.
Participants will receive instructions for logging into Canvas to access course materials and Zoom links several days prior to the course start date.
Registration is Closed.Date: Mar 18, 20 and 25, 2024
Delivery Method: Live Online
Time: 6:00pm-8:00pm CT
Platform: Zoom
Instructor: Brian Artka
Fee:
$349 by Mar 4, 2024
$374 after Mar 4, 2024
CEUs: 0.7
Enrollment Limit: 15
Program Number: 5026-15524
Note: Classes are held on Mon., 3/18, Wed, 3/20 and Mon, 3/25, 2024. Participants will receive instructions for logging into Canvas to access course materials and Zoom links several days prior to the course start date.
Registration Deadline: Mar 18, 2024
