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Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video

Video is one of the most important components of your overall digital content strategy. Discover a proven process for finding the right story for your audience that will make a strong connection for your product, service or brand.

Learn the many facets of why a genuine story is the most effective way to make a connection. This process is tailored to making short videos for the web, but can also be used to create stories for other content platforms including social, blog posts, testimonials and more.

This course can be applied to the Digital Marketing Certificate.

Who Should Attend

Marketing and communication professionals, designers, content managers or anyone responsible for digital video content

Course Outline/Topics

  • Why video?
  • Types of video content
  • The video marketing strategy and where storytelling films fit
  • Why storytelling films = emotional connection
  • How to craft a storytelling film (the process)
  • Deconstructing a video
  • Deconstructing a storytelling film
  • Producing better videos with what you have (all types)
  • Producing storytelling films (options)

Course deliverables include storytelling resource templates.

Prerequisites

A solid understanding of marketing concepts

Testimonials

"I found this course to be my favorite so far. Even though I am not managing/creating videos in my role, the class provided valuable information."  —  Participant, November 2021

"The course was great. Super informative. Could’ve possibly used another session to go more in-depth."  —  Participant, November 2021

The course was an overview that pulls back the curtain showing how inspiring short story films are designed and executed. Brian’s experience and enthusiasm for the material and subject matter really came through during the Zoom sessions. Outstanding!
"  —  Participant, November 2020

Dates and locations to be announced.

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