Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video
formerly Video Storytelling: How to Make a Real Connection With Your Audience
Video is one of the most important components of your overall digital content strategy. Discover a proven process for finding the right story for your audience that will make a strong connection for your product, service or brand.
Learn the many facets of why a genuine story is the most effective way to make a connection. This process is tailored to making short videos for the web, but can also be used to create stories for other content platforms including social, blog posts, testimonials and more.
This course can be applied to the following certificates:
Digital Marketing Certificate
Managing Digital Content Certificate
Instructor
Brian tells the stories about the people behind the businesses with films that connect on a human level. Armed with a keen sense of observation and any kind of video camera, Brian cinematically captures life with moving images and sound. ... read more
Who Should Attend
Marketing and communication professionals, designers, content managers or anyone responsible for digital video content.
Course Outline/Topics
- Why video?
- Types of video content
- The video marketing strategy and where storytelling films fit
- Why storytelling films = emotional connection
- How to craft a storytelling film (the process)
- Deconstructing a video
- Deconstructing a storytelling film
- Producing better videos with what you have (all types)
- Producing storytelling films (options)
Course deliverables include storytelling resource templates.
Prerequisites
A solid understanding of marketing concepts.
All sessions are Face-to-Face unless otherwise noted.
Date: Course available Apr 14-22
Location: Online
Instructor: Brian Artka
Fee:
$349 by Wed., Apr. 1.
$374 after Wed., Apr. 1.
CEUs: 0.7
Enrollment Limit: 30
Program Number: 5026-12170
- 4/14 – Canvas opens – self-paced study, learning modules
- 4/16 – Zoom call, 4:30-6pm
- 4/20 – Zoom call, 4:30-6pm
- 4/22 – Zoom call, 4:30-6pm
Registration Deadline: Tue., Apr. 14
Date: Oct 22
Time: 8:30am-4:30pm
Location: UWM School of Continuing Education
Instructor: Brian Artka
Fee:
$349 by Thu., Oct. 8.
$374 after Thu., Oct. 8.
CEUs: 0.7
Enrollment Limit: 30
Program Number: 5026-12906
Registration Deadline: Thu., Oct. 22
Date: Apr 15, 2021
Time: 8:30am-4:30pm
Location: UWM School of Continuing Education
Instructor: Brian Artka
Fee:
$349 by Thu., Apr. 1, 2021.
$374 after Thu., Apr. 1, 2021.
CEUs: 0.7
Enrollment Limit: 30
Program Number: 5026-12910
Registration Deadline: Thu., Apr. 15, 2021