Video Storytelling: How to Make a Real Connection With Your Audience

Video is one of the most important components of your overall digital content strategy. Discover a proven process for finding the right story for your audience that will make a strong connection for your product, service or brand.

Learn the many facets of why a genuine story is the most effective way to make a connection. This process is tailored to making short videos for the web, but can also be used to create stories for other content platforms including social, blog posts, testimonials and more.

This course can be applied to the Managing Digital Content Certificate.


Brian Artka

Brian Artka

Brian tells the stories about the people behind the businesses with films that connect on a human level. Armed with a keen sense of observation and any kind of video camera, Brian cinematically captures life with moving images and sound. ... read more

Who Should Attend

Marketing and communication professionals, designers, content managers or anyone responsible for digital video content.

Course Outline/Topics

  • Why Video?
  • Types of web videos
  • Video as part of your content strategy
  • Why video storytelling is the most effective form of video
  • The video storytelling process (from start to finish)
  • Deconstructing a video story
  • Producing storytelling videos (options)

Course deliverables include Storytelling resource templates.


A solid understanding of marketing concepts.

All sessions are Face-to-Face unless otherwise noted.

Date: Thu, May 23

Time: 8:30am-4:30pm

Location: UWM School of Continuing Education

Instructor: Brian Artka


$349 by Thu., May 9.
$374 after Thu., May 9.

CEUs: 0.7

Enrollment Limit: 20

Program Number: 5026-11116

Registration Deadline: Thu., May 23

Register Now