Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video
Video is one of the most important components of your overall digital content strategy. Discover a proven process for finding the right story for your audience that will make a strong connection for your product, service or brand.
Learn the many facets of why a genuine story is the most effective way to make a connection. This process is tailored to making short videos for the web, but can also be used to create stories for other content platforms including social, blog posts, testimonials and more.
This course explores making connections with business and consumer audiences in both commercial and nonprofit environments.
This course can be applied to the Creative Powerhouse Certificate.
Who Should Attend
This course is intended for marketing professionals and others who want to communicate effectively with their audiences. Both B2C and B2B are considered.
Benefits and Learning Outcomes
- Understand the significance of using a genuine story in digital content strategy.
- Identify key components of an effective video.
- Analyze short videos (commercials, testimonials, public service announcements, short stories) for components of effective videos.
- Apply the proven process for finding the right story for your audience in the context of short videos.
- Identify or create a short video that includes the key components of an effective story.
Course Outline/Topics
- Why video?
- Types of video content
- The video marketing strategy and where storytelling films fit
- Why storytelling films = emotional connection
- How to craft a storytelling film (the process)
- Deconstructing a video
- Deconstructing a storytelling film
- Producing better videos with what you have (all types)
- Producing storytelling films (options)
Course deliverables include storytelling resource templates.
Prerequisites
A solid understanding of marketing concepts. No video experience is required.
Testimonials
"Fantastic class! I’d highly recommend it to anyone who is responsible for video in their organization. I appreciated his (instructor) expertise and look forward to possibly taking another course of his in the future." — Kristin Bowen, West Bend Mutual Insurance, Spring 2023
"Brian is an exceptional storyteller and an engaging teacher. I appreciate how much we as students were encouraged to participate. I wish the class was longer; it has been my favorite of the semester!" — Amanda Sobczak, Betty Brinn Children's Museum, Spring 2023
"Brian introduced me to a cool process to help me with my storytelling process. I would love to continue this work to learn more about the production side of filmmaking! Great job!" — Participant, September 2022
"The course was very interesting and gave me a lot of new things to think about when creating videos for my work.
Brian was great and was very clear and informative. He was really helpful with any questions that came up and feedback on our thoughts." — Participant, September 2022
Dates and locations to be announced.
