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Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video

Video is one of the most important components of your overall digital content strategy. Discover a proven process for finding the right story for your audience that will make a strong connection for your product, service or brand.

Learn the many facets of why a genuine story is the most effective way to make a connection. This process is tailored to making short videos for the web, but can also be used to create stories for other content platforms including social, blog posts, testimonials and more.

This course can be applied to the Digital Marketing Certificate.


Brian Artka

Brian Artka

Brian tells the stories about the people behind the businesses with films that connect on a human level. Armed with a keen sense of observation and any kind of video camera, Brian cinematically captures life with moving images and sound. ... read more

Who Should Attend

Marketing and communication professionals, designers, content managers or anyone responsible for digital video content

Course Outline/Topics

  • Why video?
  • Types of video content
  • The video marketing strategy and where storytelling films fit
  • Why storytelling films = emotional connection
  • How to craft a storytelling film (the process)
  • Deconstructing a video
  • Deconstructing a storytelling film
  • Producing better videos with what you have (all types)
  • Producing storytelling films (options)

Course deliverables include storytelling resource templates.


A solid understanding of marketing concepts


"I found this course to be my favorite so far. Even though I am not managing/creating videos in my role, the class provided valuable information."  —  Participant, November 2021

"The course was great. Super informative. Could’ve possibly used another session to go more in-depth."  —  Participant, November 2021

The course was an overview that pulls back the curtain showing how inspiring short story films are designed and executed. Brian’s experience and enthusiasm for the material and subject matter really came through during the Zoom sessions. Outstanding!
"  —  Participant, November 2020

Date: Sep 19, 21, 26

Delivery Method: Live Online

Time: 6:00pm-8:00pm CT

Platform: Zoom

Instructor: Brian Artka


$349 by Sept 5
$374 after Sept 5

CEUs: .7

Enrollment Limit: 20

Program Number: 5026-14739

Note: Participants will receive instructions for logging into Canvas to access course materials and Zoom links several days prior to the course start date.

Registration Deadline: Sept 19

Register Now


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