Digital Marketing

Digital Marketing Certificate

In the rapidly changing digital landscape, marketing teams are consistently facing new challenges. These challenges require individuals to adopt new and developing tools to stay competitive in the industry. The Digital Marketing Certificate builds a foundation of digital concepts and provides key skills for marketers at all levels. Participate in exercises and discussions, then create deliverables that you can take to your management team. Learn from industry experts to increase your skills and knowledge within the digital landscape.

Who Should Attend

Those responsible for any aspect of marketing or communications within their organization. Candidates for the Digital Marketing Certificate should have a degree in marketing or a related field, and/or two years of marketing-related experience.

Benefits and Learning Outcomes

  • Define digital marketing concepts and their relation to business and marketing objectives
  • Analyze Key Performance Indicators (KPIs) to develop actionable insights and recommendations for your business
  • Integrate digital marketing analytics into your practices to capture meaningful data for your website
  • Create program deliverables for your organization
  • Identify necessary tools to develop an effective digital market strategy
  • Apply a systematic method to create an integrated digital marketing plan

Curriculum Requirements

Earn the certificate by completing 4 core courses and 2 elective courses within 2 years.

Alyson Baackes – Digital Marketing Certificate | UWM School of Continuing Education

Digital Marketing Brochure

Earn the certificate by completing 4 core courses and 2 elective courses within 2 years.

Building an Integrated Digital Content Strategy

Weekdays, Mar 13-27, 2020

Foundations for Effective Digital Marketing

Course available Feb 3-Mar 1, 2020

Improve Marketing Results Using Advanced Analytics Techniques

Thu, Feb 27, 2020

Introduction to Digital Marketing Analytics

Fri, Jan 31, 2020

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