Digital Marketing Certificate
In the rapidly changing digital landscape, marketing teams are consistently facing new challenges. These challenges require individuals to adopt new and developing tools to stay competitive in the industry. The Digital Marketing Certificate builds a foundation of digital concepts and provides key skills for marketers at all levels. Participate in exercises and discussions, then create deliverables that you can take to your management team. Learn from industry experts to increase your skills and knowledge within the digital landscape.
Learning Outcomes
- Define digital marketing concepts and their relation to business and marketing objectives
- Analyze Key Performance Indicators (KPIs) to develop actionable insights and recommendations for your business
- Integrate digital marketing analytics into your practices to capture meaningful data for your website
- Create program deliverables for your organization
- Identify necessary tools to develop an effective digital market strategy
- Apply a systematic method to create an integrated digital marketing plan
Courses
To get started, enroll in the recommended first core course, Foundations for Effective Digital Marketing (Online). Earn the certificate by completing 4 core courses and 2 elective courses within two years.
| CORE COURSES | Spring | Summer | Fall | Price |
|---|---|---|---|---|
| Building an Integrated Digital Content Strategy | 3/13-3/27 | $924 | ||
| Improve Marketing Results Using Advanced Analytics Techniques | 2/27 | $374 | ||
| Introduction to Digital Marketing Analytics | 1/31 | $374 | ||
| ELECTIVE COURSES | Spring | Summer | Fall | Price |
| Adobe Illustrator – Basics | 4/24 | $374 | ||
| Adobe InDesign – Basics | 5/13 | $374 | ||
| Adobe Photoshop – Basics | 3/24 | $374 | ||
| Advertising on Facebook, Twitter and Other Social Platforms | 5/5 | $374 | ||
| Email Marketing Best Practices | $374 | |||
| Google Ads: Getting the Most From Paid Search | 4/8 | $374 | ||
| Google Tag Manager | 3/18 | $374 | ||
| SEO - The When, What and How | 3/18 | $374 | ||
| Social Media: Leveraging New Trends to Build a Successful Social Strategy | 3/19 | $374 | ||
| Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video | 4/2 | $374 | ||
| Write High-Impact Copy for Your Website | 5/1 | $374 | ||
| ONLINE COURSES | Spring | Summer | Fall | Price |
| Foundations for Effective Digital Marketing Recommended first course | 2/3-3/1 | $924 | ||
| SEO: Keyword Research, Link Building and Content Optimization | 4/20-5/4 | $699 |
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