All fall 2020 courses and programs will be offered online. For more information, visit uwm.edu/sce/coronavirus.

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Digital Marketing Certificate

In the rapidly changing digital landscape, marketing teams are consistently facing new challenges. These challenges require individuals to adopt new and developing tools to stay competitive in the industry. The Digital Marketing Certificate builds a foundation of digital concepts and provides key skills for marketers at all levels. Participate in exercises and discussions, then create deliverables that you can take to your management team. Learn from industry experts to increase your skills and knowledge within the digital landscape.

Learning Outcomes

  • Define digital marketing concepts and their relation to business and marketing objectives
  • Analyze Key Performance Indicators (KPIs) to develop actionable insights and recommendations for your business
  • Integrate digital marketing analytics into your practices to capture meaningful data for your website
  • Create program deliverables for your organization
  • Identify necessary tools to develop an effective digital market strategy
  • Apply a systematic method to create an integrated digital marketing plan

Courses

To get started, enroll in the recommended first core course, Foundations for Effective Digital Marketing (Online). Earn the certificate by completing 4 core courses and 2 elective courses within two years.

Online course formats include live, course-paced, combined or on-demand. Blended courses offer both face-to-face and online components. View the session information on course pages for details.

CORE COURSESFallSpringSummerPrice
Building an Integrated Digital Content Strategy

3/12-3/24/2021 Live Online

$924
Foundations for Effective Digital Marketing
Recommended first course

2/1-2/28/2021 Online

$924
Improve Marketing Results Using Advanced Analytics Techniques

11/5-11/6 Live Online

2/25-2/26/2021 Live Online

$374
Introduction to Digital Marketing Analytics

1/28-1/29/2021 Live Online

$374
ELECTIVE COURSESFallSpringSummerPrice
Adobe Illustrator – Basics$374
Adobe InDesign – Basics

5/13-5/14/2021 Live Online

$374
Adobe Photoshop – Basics

5/3-5/4/2021 Live Online

$374
Advertising on Facebook, Twitter and Other Social Platforms$374
Email Marketing Best Practices

10/21-10/28 Live Online

5/11-5/18/2021 Live Online

$374
Google Ads: Getting the Most From Paid Search$374
Google Tag Manager$374
SEO - The When, What and How$374
SEO: Keyword Research, Link Building and Content Optimization

11/2-11/23 Online

4/5-4/26/2021 Online

$699
Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video

4/15-4/20/2021 Live Online

$374
Write High-Impact Copy for Your Website

12/7-12/14 Live Online

5/17-5/24/2021 Live Online

$374

Still Have Questions? Contact Us.

Christine Sigrist, Program Manager

| (414) 227-3336

Industry Partner

In Partnership With

American Marketing Association