Digital Marketing Certificate

In the rapidly changing digital landscape, marketing teams are consistently facing new challenges. These challenges require individuals to adopt new and developing tools to stay competitive in the industry. The Digital Marketing Certificate builds a foundation of digital concepts and provides key skills for marketers at all levels. Participate in exercises and discussions, then create deliverables that you can take to your management team. Learn from industry experts to increase your skills and knowledge within the digital landscape.

Learning Outcomes

  • Define digital marketing concepts and their relation to business and marketing objectives
  • Analyze Key Performance Indicators (KPIs) to develop actionable insights and recommendations for your business
  • Integrate digital marketing analytics into your practices to capture meaningful data for your website
  • Create program deliverables for your organization
  • Identify necessary tools to develop an effective digital market strategy
  • Apply a systematic method to create an integrated digital marketing plan

Courses

To get started, enroll in the recommended first core course, Foundations for Effective Digital Marketing (Online). Earn the certificate by completing 4 core courses and 2 elective courses within two years.

CORE COURSESSpringSummerFallPrice
Building an Integrated Digital Content Strategy

3/13-3/27

$924
Improve Marketing Results Using Advanced Analytics Techniques

2/27

$374
Introduction to Digital Marketing Analytics

1/31

$374
ELECTIVE COURSESSpringSummerFallPrice
Adobe Illustrator – Basics

4/24

$374
Adobe InDesign – Basics

5/13

$374
Adobe Photoshop – Basics

3/24

$374
Advertising on Facebook, Twitter and Other Social Platforms

5/5

$374
Email Marketing Best Practices$374
Google Ads: Getting the Most From Paid Search

4/8

$374
Google Tag Manager

3/18

$374
SEO - The When, What and How

3/18

$374
Social Media: Leveraging New Trends to Build a Successful Social Strategy

3/19

$374
Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video

4/2

$374
Write High-Impact Copy for Your Website

5/1

$374
ONLINE COURSESSpringSummerFallPrice
Foundations for Effective Digital Marketing
Recommended first course

2/3-3/1

$924
SEO: Keyword Research, Link Building and Content Optimization

4/20-5/4

$699

Still Have Questions? Contact Us.

Jeanne Zautner, Program Manager

| 414-227-3216

Industry Partner

In Partnership With

American Marketing Association