Digital Marketing Certificate
From building an effective digital content strategy to understanding digital advertising and marketing analytics, this certificate allows you to gain a better understanding of the marketing tools and knowledge needed to manage in this rapidly changing landscape.
Whether you are just starting your career or getting up to speed on digital concepts, this program provides key skills for marketers at all levels. Learn from industry experts through hands-on, interactive exercises and discussions, yielding deliverables you can take to your management team.
Earn a Professional Certificate in Digital Marketing from Wisconsin’s premier public, urban university. Increase your skills, earning potential,and value in the workplace.
Who Should Attend
Those responsible for any aspect of marketing or communications within their organization. Candidates for the Digital Marketing Certificate should have a degree in marketing or a related field, and/or two years of marketing-related experience.
Benefits and Learning Outcomes
- Gain relevant digital marketing skills from an accredited university
- Benefit from a comprehensive curriculum that provides the fundamental skills required for well-rounded digital marketers
- Experience a mentored program structure that allows you to work closely with instructors who are leading experts in the industry
- Walk away with program deliverables for your organization that help you go beyond listening to doing
Curriculum Requirements
Alyson Baackes – Digital Marketing Certificate | UWM School of Continuing Education
Earn the certificate by completing 4 core courses and 2 elective courses within 2 years.
Building an Integrated Digital Content Strategy
Weekdays, Nov 1-15
Weekdays, Mar 13-27, 2020
Foundations for Effective Digital Marketing
Course available Sept 30-Oct 27
Course available Feb 3-Mar 1, 2020
Improve Marketing Results Using Advanced Analytics Techniques
Thu, Nov 7
Thu, Feb 27, 2020
Introduction to Digital Marketing Analytics
Fri, Sept 6
Fri, Jan 31, 2020
Earn the certificate by completing 4 core courses and 2 electives within 2 years.
Tue, Sept 17
Fri, Apr 24, 2020
Wed, Dec 4
Wed, May 13, 2020
Tue, Oct 15
Tue, Mar 24, 2020
Advertising on Facebook, Twitter and Other Social Platforms
Tue, Dec 3
Tue, May 5, 2020
Email Marketing Best Practices
Wed, Oct 30
Google Ads (formerly AdWords): Getting the Most From Paid Search
Tue, Nov 12
Wed, Apr 8, 2020
Thu, Nov 14
Wed, Mar 18, 2020
Wed, Nov 20
Wed, Mar 18, 2020
Social Media: Leveraging New Trends to Build a Successful Social Strategy
Thu, Oct 17
Thu, Mar 19, 2020
Video Storytelling: How to Make a Real Connection With Your Audience
Thu, Oct 10
Thu, Apr 2, 2020
Write High-Impact Copy for Your Website
Fri, Dec 6
Fri, May 1, 2020
Foundations for Effective Digital Marketing
Course available Sept 30-Oct 27
Course available Feb 3-Mar 1, 2020
