Visit for information about fall 2021.


Digital Marketing Certificate

In the rapidly changing digital landscape, marketing teams are consistently facing new challenges. These challenges require individuals to adopt new and developing tools to stay competitive in the industry. The Digital Marketing Certificate builds a foundation of digital concepts and provides key skills for marketers at all levels. Participate in exercises and discussions, then create deliverables that you can take to your management team. Learn from industry experts to increase your skills and knowledge within the digital landscape.

Learning Outcomes

  • Define digital marketing concepts and their relation to business and marketing objectives
  • Analyze Key Performance Indicators (KPIs) to develop actionable insights and recommendations for your business
  • Integrate digital marketing analytics into your practices to capture meaningful data for your website
  • Create program deliverables for your organization
  • Identify necessary tools to develop an effective digital market strategy
  • Apply a systematic method to create an integrated digital marketing plan


To get started, enroll in the recommended first core course, Foundations for Effective Digital Marketing (Online). Earn the certificate by completing 4 core courses and 3 elective courses within two years.

For information on the course format, view the session information on the selected course page.

CORE COURSESFallSpringSummerPrice
Building an Integrated Digital Content Strategy$924
Foundations for Effective Digital Marketing
Recommended first course

1/31-2/27/2022 Online

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Introduction to Digital Marketing Analytics

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Adobe Illustrator – Basics

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Adobe InDesign – Basics

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Adobe Photoshop Boot Camp

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Advertising on Facebook, Twitter and Other Social Platforms

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Email Marketing Best Practices

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Google Ads: Getting the Most From Paid Search

4/27-5/4/2022 Live Online

Google Tag Manager

5/12-5/19/2022 Live Online

SEO – What It Takes to Win

12/7-12/15 Live Online

Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video

11/15-11/22 Live Online

Write High-Impact Copy for Your Website

11/9-11/16 Live Online


Still Have Questions? Contact Us.

Christine Sigrist, Program Manager

| (414) 227-3336

Industry Partner

In Partnership With

American Marketing Association

Earn your certificate and showcase your achievement with a distinctive digital badge.

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