Digital Marketing Certificate
In the rapidly changing digital landscape, marketing teams are consistently facing new challenges. These challenges require individuals to adopt new and developing tools to stay competitive in the industry. The Digital Marketing Certificate builds a foundation of digital concepts and provides key skills for marketers at all levels. Participate in exercises and discussions, then create deliverables that you can take to your management team. Learn from industry experts to increase your skills and knowledge within the digital landscape.
Learning Outcomes
- Define digital marketing concepts and their relation to business and marketing objectives
- Analyze Key Performance Indicators (KPIs) to develop actionable insights and recommendations for your business
- Integrate digital marketing analytics into your practices to capture meaningful data for your website
- Create program deliverables for your organization
- Identify necessary tools to develop an effective digital market strategy
- Apply a systematic method to create an integrated digital marketing plan
Courses
To get started, register for the recommended first course, Foundations for Effective Digital Marketing. Earn your certificate by completing all core courses and at least 2 electives.
Note: As of January 1, 2022, the Digital Marketing Certificate requirements have been updated to reflect emerging industry patterns and student feedback. In addition, the Managing Digital Content Certificate has been merged into the Digital Marketing Certificate. Students who began work on either certificate before 2022 may be grandfathered in under prior certificate requirements. Contact the program manager listed on this page for details.
For information on the course format, view the session information on the selected course page.
| CORE COURSES | Spring | Summer | Fall | Price |
|---|---|---|---|---|
| Building an Integrated Digital Content Strategy | 6/1-6/8 Live Online | 10/26-10/31 Live Online | $924 | |
| Email Marketing Best Practices | 9/30-10/7 Live Online | $379 | ||
| Foundations for Effective Digital Marketing Recommended first course | 9/12-10/9 Online | $924 | ||
| Google Analytics Advanced Techniques | 12/1-12/2 Live Online | $374 | ||
| Introduction to Digital Marketing Analytics | 10/18-10/19 Live Online | $374 | ||
| SEO – What It Takes to Win | 11/22-12/13 Live Online | $699 | ||
| ELECTIVE COURSES | Spring | Summer | Fall | Price |
| Adobe Illustrator – Basics | 11/7 Live Online | $374 | ||
| Adobe InDesign – Basics | 11/14-11/15 Live Online | $374 | ||
| Adobe Photoshop Boot Camp | $374 | |||
| Advertising on Social Media | 10/27-11/3 Live Online | $379 | ||
| Google Ads: Getting the Most From Paid Search | $379 | |||
| Google Tag Manager | $374 | |||
| Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video | 9/19-9/26 Live Online | $374 | ||
| Write High-Impact Copy for Your Website | $374 |
Still Have Questions? Contact Us.
Christine Sigrist, Program Manager
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