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Introduction to Digital Marketing Analytics

Learn to implement Google Analytics on a website and become familiar with the Google Analytics user interface. Understand what data means, how to filter and segment data within reports, and how to customize Google Analytics to capture more meaningful data – including key conversions – for your website.

This course is for business- and marketing-minded individuals who want to learn digital analytics tools – specifically Google Analytics – but have little or no experience. Please see prerequisites for setting up your Google Analytics account in preparation for this course.

This course can be applied to the following certificates:
Digital Marketing Certificate
Managing Digital Content Certificate


Taylor Liesenberg

Taylor Liesenberg

Taylor Liesenberg joined Laughlin Constable in 2015 and currently serves as a senior analyst for brands such as El Camino Hospital, EcoTools, Real Techniques and FRAM. Taylor’s primary focus is to reveal the “why” and make measurement-powered strategic recommendations to ... read more

Who Should Attend

This course is designed for business and marketing professionals and students.

Course Outline/Topics

  • Learn different digital analytics tools (what they offer, when to use them)
  • Get started with Google Analytics
  • Understand metrics and dimensions, what they mean and how to accurately analyze each
  • Gain an overview of Google Analytics reports and key features
  • Learn to customize your Google Analytics to capture conversions, internal site search usage and more
  • Set up alerts and dashboards through Google Analytics


Prior knowledge of analytics tools such as Google Analytics may be helpful, but is not required. Setting up a Google Analytics account prior to the course is recommended; however, if you do not set up an account, you may use a test account that is provided during the course.

Note that access to the test account may be removed at any time after the course ends, so you may lose any set-up information within that account.


Program fee includes morning and afternoon refreshments, networking breaks, lunches, instructional material and discounted parking.


"The course was very informative and provided a great launchpad for future learning."  —  John Ozment

"Great content! Learned a lot and can use a lot of the things I learned at work."  —  Katie Kossow

Date: Thu-Fri, Jan 28-29, 2021

Delivery Method: Live Online

Time: 8:30am-Noon CT

Platform: Zoom

Instructor: Taylor Liesenberg


$349 by Jan 14, 2021
$374 after Jan 14, 2021

CEUs: 0.7

Enrollment Limit: 20

Program Number: 5026-12973

Registration Deadline: Jan 28, 2021

Register Now