Introduction to Digital Marketing Analytics
Marketers want to use data to plan and evaluate digital campaigns. The first step is to set realistic goals for how digital analytics can improve your business. In this class, you learn how to create a digital measurement plan and implement it in your organization. You are introduced to Google Analytics and create basic reports to share with your team and management.
If you have a Google Analytics account for your organization, please bring your credentials so that you can learn from your own scenarios and get feedback from the instructor.
This course can be applied to the Digital Marketing Certificate.
Instructor
Anthony Virgilio joined Laughlin Constable in 2013 and currently serves as a senior analyst and strategist for a number of clients, some of which include ASPCA, Jewelers Mutual Insurance Group, Wisconsin Department of Tourism, and R. W. Baird. Anthony is ... read more
Course Outline/Topics
- What is digital marketing analytics?
- How digital analytics can improve your business
- What is a digital measurement plan and why should you use one?
- What is Google Analytics and how does it work?
- First look at Google Analytics user interface
- Basic reporting overview
- Resources and tools
Prerequisites
If you or your organization have a Google Analytics account, please bring the respective credentials to class so that you can apply course content to understanding your own data.
Testimonials
"Great course! Very insightful information and easy to follow along and understand how I can apply it in my role!" — Participant, Fall 2022
"Really well done. This is a great introductory course. I’m looking forward to the advanced class after using GA for a few weeks in between." — Participant, Fall 2022
Date: Tue-Wed, Oct 10-11, 2023
Delivery Method: Live Online
Time: 8:30am-Noon CT
Platform: Zoom
Instructor: Anthony Virgilio
Fee:
$349 by Sept 26, 2023
$374 after Sept 26, 2023
CEUs: .7
Enrollment Limit: 15
Program Number: 5026-15514
Note: Participants will receive instructions for logging into Canvas to access course materials and Zoom links several days prior to the course start date.
Registration Deadline: Oct 10, 2023
Date: Tue-Wed, Feb 27-28, 2024
Delivery Method: Live Online
Time: 8:30am-Noon CT
Platform: Zoom
Instructor: Anthony Virgilio
Fee:
$349 by Feb 13, 2024
$374 after Feb 13, 2024
CEUs: .7
Enrollment Limit: 15
Program Number: 5026-15521
Note: Participants will receive instructions for logging into Canvas to access course materials and Zoom links several days prior to the course start date.
Registration Deadline: Feb 27, 2024
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