SEO – What It Takes to Win
(formerly SEO – The When, What and How)
In a constantly changing marketing landscape, SEO is a constant. Learn where and how to start optimizing your site for search engines, how to find and fill gaps in your content, and get a better overall understanding of easy ways to make sure your website is ready for any major shifts in search algorithms.
Who Should Attend
Digital marketers, web designers and developers, and anyone interested in learning about the latest SEO concepts to increase website traffic.
- Where to begin
- Auditing your website
- Free tools for discovery
- On-Page Optimization basics and best practices
- Conducting a Gap Analysis
- Technical SEO basics
- Schema/Structured Data and its importance
- Link Building 101
Basic understanding of websites and marketing concepts
"I took this class as part of the certificate, but SEO wasn’t on my list of things I really wanted to learn about. I was surprised how interesting and valuable it was, and I have a number of ideas of things I can do differently when I get back to the office. The class surpassed my expectations." — Participant, 2015
"I picked up a number of new things even though I’ve had other SEO classes before, and I have been in the web field for 15+ years!" — Participant, 2014