DATES TO BE ANNOUNCED
In a constantly evolving marketing landscape, SEO is a crucial practice that is here to stay and more important than ever.
In this course, you learn:
- Foundational elements of SEO – from the history of Google’s algorithms to updates throughout time … and why not to be afraid of these algorithms.
- Technical SEO – how search engines crawl and index websites and how to make sure yours is built to make it easy for them.
- Content and on-page optimization – from ever-changing best practices to finding out what key words and topics a website should use and why.
More important than just exploring the tenets of SEO – you’ll put them into practice. Hands-on workshops in each session include tools that SEOs use every day. You will be rewarded with the ability to turn research into actionable steps that make a website win.
This course can be applied to the following certificate:
Business Administration Certificate
Benefits and Learning Outcomes
- Identify the foundational elements of SEO, including the history of Google’s algorithms and updates over time.
- Explain the technical aspects of SEO, focusing on how search engines crawl and index websites, and articulate the significance of building a website that is easily accessible to search engines.
- Evaluate and analyze websites of competitors to gain insights about consumer behavior.
- Perform a content gap analysis to inform content strategy creation.
- Practice on-page optimization techniques using tools commonly employed by SEO professionals.
Course Outline/Topics
Introduction to SEO
- How Google Search Works
- Overview of Google’s Guidelines
- Google Algorithm Update History and Why Not to Be Scared
- Keeping Up With SEO News
Technical SEO: Best Practices and More
- Google’s Job: Crawling and Indexing
- How to Help Google Crawl Sites Faster and More Often
- Workshop: Crawl/Analyze/Identify
- Crawl a website, analyze the crawl data and identify issues that may be hindering indexation or leading to less organic visibility
- On-page optimization basics and best practices
- Developing an SEO Audit
Keyword Research
- Using Competitive Research
- SERP Analysis
- Free and Paid Tools
- Google Analytics and Google Search Console
Competitive Research
- Choosing Actual Competitors Over Real World
- Identifying Competitive Strategies
Content Gap Analysis/Content Strategy Creation
Bringing It All Together to Create an SEO Strategy Built to Win
Who Should Attend
Digital marketers, web designers and developers, and anyone interested in learning about the latest SEO concepts to increase website traffic
Prerequisites
Basic understanding of websites and marketing concepts. If possible, please bring credentials for your organization’s Google Search Console account. This will allow you to use real data in course exercises.