Social media strategy skills are in high demand, and the numbers back it up. According to the Bureau of Labor Statistics (BLS), employment in media and communication occupations, including social media strategists, is projected to grow by 12% from 2022 to 2032, which is faster than the average for all occupations. This growth is driven by the increased demand for digital media and the expansion of online and mobile content.

Studies show that 54% of users research products on social media, and 71% are more likely to make a purchase based on social media referrals. This underscores the critical need for professionals who can craft and execute effective social media strategies. Moreover, the constantly evolving nature of these platforms demands skilled individuals who can adapt and innovate to stay ahead in this competitive landscape.

Recognizing how this new medium continuously develops is becoming vitally important for nearly every organization. The Social Media Manager Certificate focuses on understanding these developments and identifying their effects on your organization’s objectives. By looking at different social media strategies and considering case studies of both successful and failed social media campaigns, you develop strong foundational knowledge of social media tools and techniques.