Osher Spring Registration Will Reopen at 10am on Thursday, January 17th


Social Media Manager Certificate

The Social Media Manager Certificate is for individuals responsible for strategic planning, alignment, and integration of social media within an organization.
This course is designed to create a foundational understanding of the rise of social media and its place in today’s business world. Topics include various social media platforms and their impact on business; exploring data that supports the use and integration of social media into the business environment; reviewing the changes in the digital landscape; and the evolution of social media through case studies for both successful and failed social media programs.
Learning Objectives:
  • Understand the impact of social media on the business environment
  • Identify and apply social media usage data to business strategy
  • Leverage social media to achieve business objectives

See Social Media Course Page for the Course Outline.

Earn the Social Media Manager Certificate from Wisconsin’s premier public, urban university. Increase your skills, earning potential, and value in the workplace.


Jamey Shiels

Jamey Shiels

Jamey is the Director of Social Media and Digital Communication for Aurora Health Care, an integrated health system with 15 hospitals, 90 clinics and more than 29,000 employees that serves the health care needs of Eastern Wisconsin and Northern Illinois. ... read more

Who Should Attend

Those responsible for the strategic planning, alignment and integration of social media within their organization.

Benefits and Learning Outcomes

  • Demonstrate the importance that social media has in the business strategy by presenting case studies and business data relevant to your organization
  • Highlight opportunities to leverage social media within your industry
  • Create a social media plan for your organization


"Jamey does a fantastic job with the slide presentations and provides valuable feedback from each comment that students make throughout the course."  —  Participant, 2014

"I loved the course. It gave me confidence in my social marketing that I was missing. I am very proud of my Gen X self since I really didn’t grow up in this technology age."  —  Participant, 2016

Date: Course available Jan 28-Apr 21

Location: Online

Instructor: Jamey Shiels

Fee: $2,499

CEUs: 4.2

Enrollment Limit: 30

Program Number: 5026-11082

Registration Deadline: Mon., Jan. 28

Register Now