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Social Media Manager Certificate

The rise of social media has shifted the marketing landscape. Recognizing how this new medium continuously develops is becoming vitally important for nearly every organization. The Social Media Manager Certificate focuses on understanding these developments and identifying their effects on your organization’s objectives. By looking at different social media strategies and considering case studies of both successful and failed social media campaigns, you develop strong foundational knowledge of social media tools and techniques. Through this three-month online program, work with our expert instructor, Jamey Shiels, to increase your social media skills and strengthen your organization’s digital presence.

Learning Outcomes

  • Discuss social media case studies relevant to your organization
  • Identify opportunities to utilize social media
  • Create executable goals that increase your organization’s presence and impact in the digital world
  • Use social media tracking and metrics to strengthen social media strategies
  • Analyze social media trends to achieve organizational objectives
  • Build social media campaigns across multiple platforms to meet your organization’s unique demands


View the Outline.


1) Aligning Business and Social Media Goals

  • Writing SMART goals
  • Business goals versus objectives versus strategies versus tactics

2) Know Your Audience

  • Social media monitoring
  • Content marketing personas

3) Social Platforms

  • Facebook, Twitter, LinkedIn
  • YouTube, Instagram, messaging

4) Social Media Strategies and Tactics

  • Strategies that support objectives
  • Defining actions and outcomes
  • Plan development

5) Social Media Metrics

  • Defining metrics
  • URL tracking
  • Report development

6) Social Media Content

  • Voice and tone
  • Creation versus curation
  • Branded content
  • Drive engagement

7) Content Calendars and Tools

  • Content development planning
  • Production planning
  • Scheduling and publishing

8) Capstone Project

Upcoming Sessions

To get started, simply register for the fall or spring session of your choice. Earn the certificate by completing the three-month online program.

Date: Course available Jan 27-Apr 19

Location: Online

Instructor: Jamey Shiels

Fee: $2,499

CEUs: 4.2

Enrollment Limit: 30

Program Number: 5026-11857

Registration Deadline: Mon., Jan. 27

Registration deadline has passed.

Date: Course available Sept 24-Dec 17

Location: Online

Instructor: Jamey Shiels


$2,249 by Thu., Sept. 10.
$2,499 after Thu., Sept. 10.

CEUs: 4.2

Enrollment Limit: 30

Program Number: 5026-12900

Registration Deadline: Thu., Sept. 24

Register Now

Date: Course available Jan 28-Apr 22, 2021

Location: Online

Instructor: Jamey Shiels


$2,249 by Thu., Jan. 14, 2021.
$2,499 after Thu., Jan. 14, 2021.

CEUs: 4.2

Enrollment Limit: 30

Program Number: 5026-12908

Registration Deadline: Thu., Jan. 28, 2021

Register Now

Still Have Questions? Contact Us.

Jeanne Zautner, Program Manager

| 414-227-3216

Industry Partner

In Partnership With

American Marketing Association