Capstone for Social Media Manager Certificate

With guidance and coaching from industry expert, Jamey Shiels, this is your opportunity to create a business-ready social media program based on what you learned in the first three courses of the Social Media Manager certificate. Whether you use the capstone project to enhance social media marketing for your business, to analyze an existing brand in the marketplace or to create a fictional case study upon which to build your portfolio, this hands-on course puts your newly acquired skills into practice.

This course can be applied to the Social Media Manager Certificate.

Instructor

Jamey Shiels

Jamey Shiels

Jamey Shiels is the Senior Vice President, Consumer and Digital Experience at Advocate Health, the third largest not-for-profit health system in the United States. Advocate Health serves nearly six million patients across 67 hospitals, over 1,000 sites of care with ... read more

Who Should Attend

Individuals who wish to complete the Social Media Manager Certificate and add this capstone project to their portfolio

Benefits and Learning Outcomes

Complete a social media project that brings together principles learned from the required courses:

  • Social Media Strategy
  • Social Media Audience Engagement and Program Measurement
  • Social Media Content Management

Course Outline/Topics

  • Identify a social media project that demonstrates knowledge of social media principles.
  • Create a plan to complete the project.
  • Schedule checkpoints with the instructor.
  • Complete and present the project to the instructor.

Prerequisites

Participants must have completed the required courses for the Social Media Manager Certificate including:

  • Social Media Strategy
  • Social Media Audience Engagement and Program Measurement
  • Social Media Content Management

 

Notes

Capstone for Social Media Manager Certificate cannot be taken as an individual course. It must be taken after the completion of all required courses.

Date: Apr 28-May 11, 2024

Delivery Method: Online

Platform: Canvas

Instructor: Jamey Shiels

Fee: $374

CEUs: 0.7

Enrollment Limit: 13

Program Number: 5026-15707

Note: Participants will receive instructions for logging into Canvas to access course materials prior to the course start date. It is interactive and instructor-led.

Registration Deadline: Apr 28, 2024

Register Now

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