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Building an Integrated Digital Content Strategy

Strategic and focused communication is essential and requires an organized, targeted plan. This course teaches you how to develop a content strategy to effectively connect your business and stakeholder goals with your audiences’ needs, wants and expectations.

This course provides you with a comprehensive overview and the tools to create a content strategy that works for you and your organization.

Key deliverables

You learn how to guide the creation, delivery and governance of useful, usable content. Each participant has the opportunity to develop fundamental materials to help build out content strategy. These include:

  • Brand Promise Statement
  • Personality Traits
  • Persona
  • Core Content Strategy Statement
  • Content Audit

 

This course can be applied to the following certificates:
Business Administration Certificate
Digital Marketing Certificate

Instructor

Tim Baumgartner

Tim Baumgartner

Tim founded and leads the analytics team at Laughlin Constable, which works to assign metrics to all advertising mediums and measures key performance indicators for marketing campaigns. Through Laughlin’s Full Circle Tracking approach, he analyses how multichannel advertising influences individuals ... read more

Who Should Attend

  • Marketing professionals
  • Communications professionals
  • Designers and writers responsible for managing and/or producing an organization’s digital content

Course Outline/Topics

  • Content strategy – what it is and why you need it
  • Audience/brand personas
  • Content inventory/audit – what it is and why it’s important
  • IA/sitemap/content document templates
  • Style guide
  • Business goals

Prerequisites

Professionals in marketing, design, technology, business management or related field with a solid understanding of marketing concepts.

Notes

 

 

Testimonials

"I’m doing this program to pick up the latest know-how and skills in the field. This class gave me some immediately applicable tools to my work. It was absolutely the right length."  —  Participant, June 2022

"Tim did a great job at applying each exercise to the different industries in the class. He made the content of the course exciting."  —  Participant, June 2022

"It was a great introduction on some basic marketing principles for someone getting started in the program. The class had a wide variety of student backgrounds/careers, but Tim was able to encourage and connect with everyone."  —  Participant, June 2022

"Content is extremely helpful for someone seeking more technical aspects of digital marketing and content strategy. Instructor is knowledgeable, speaks clearly and helps illustrate content."  —  Participant, June 2022

"Great job! Thought [instructors] were incredibly knowledgeable and were fantastic at answering questions."  —  Participant, March 2021

Date: Oct 26, 28, and 31

Delivery Method: Live Online

Time: Oct 26 & 28 8:30am-Noon, Oct 31, 1:00pm-4:30pm CT

Platform: Zoom

Instructor: Tim Baumgartner

Fee:

$898.98 by Oct 12
$924 after Oct 12

CEUs: 1.0

Enrollment Limit: 10

Program Number: 5026-14769

Note: Participants will receive instructions for logging into Canvas to access course materials and Zoom links several days prior to first session.

Registration Deadline: Oct 26

Register Now

Date: May 17, 19 and 22, 2023

Delivery Method: Live Online

Time: May 17 & 19, 8:30am-Noon CT, May 22, 1:00pm-4:30pm CT

Platform: Zoom

Instructor: Tim Baumgartner

Fee:

$899 by May 3, 2023
$924 after May 3, 2023

CEUs: 1.0

Enrollment Limit: 10

Program Number: 5026-15002

Note: Participants will receive instructions for logging into Canvas to access course materials and Zoom links several days prior to first session.

Register Now

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