Building an Integrated Digital Content Strategy
Strategic and focused communication is essential and requires an organized, targeted plan. This course teaches you how to develop a content strategy to effectively connect your business and stakeholder goals with your audiences’ needs, wants and expectations.
This course provides you with a comprehensive overview and the tools to create a content strategy that works for you and your organization.
Key deliverables
You learn how to guide the creation, delivery and governance of useful, usable content. Each participant has the opportunity to develop fundamental materials to help build out content strategy. These include:
- Brand Promise Statement
- Personality Traits
- Persona
- Core Content Strategy Statement
- Content Audit
This course can be applied to the following certificates:
Business Administration Certificate
Digital Marketing Certificate
Instructor
Tim founded and leads the analytics team at Laughlin Constable, which works to assign metrics to all advertising mediums and measures key performance indicators for marketing campaigns. Through Laughlin’s Full Circle Tracking approach, he analyses how multichannel advertising influences individuals ... read more
Who Should Attend
- Marketing professionals
- Communications professionals
- Designers and writers responsible for managing and/or producing an organization’s digital content
Course Outline/Topics
- Content strategy – what it is and why you need it
- Audience/brand personas
- Content inventory/audit – what it is and why it’s important
- IA/sitemap/content document templates
- Style guide
- Business goals
Prerequisites
Professionals in marketing, design, technology, business management or related field with a solid understanding of marketing concepts
Notes
Testimonials
"Tim was great! Super knowledgeable and made the content of the course very relatable and digestible." — Participant, October 2022
"Short, sweet and to the point. I felt like it was the perfect amount of content to keep you engaged and learning. Tim [the instructor] was great and very knowledgeable! The class felt extremely valuable throughout the entire time frame, and I learned a bunch." — Peyton Litterick, Azura Memory Care, October 2022
"I’m doing this program to pick up the latest know-how and skills in the field. This class gave me some immediately applicable tools for my work. It was absolutely the right length." — Participant, June 2022
"Tim [the instructor] did a great job at applying each exercise to the different industries in the class. He made the content of the course exciting." — Participant, June 2022
"It was a great introduction on some basic marketing principles for someone getting started in the program. The class had a wide variety of student backgrounds/careers, but Tim [the instructor] was able to encourage and connect with everyone." — Participant, June 2022
"Content is extremely helpful for someone seeking more technical aspects of digital marketing and content strategy. Instructor is knowledgeable, speaks clearly and helps illustrate content." — Participant, June 2022
Date: Wed, Oct 25 & Fri, Oct 27 & Mon, Oct 30
Delivery Method: Live Online
Time: Oct 25 & 27, 8:30am-Noon; Oct 30, 1:00pm-3:00pm
Platform: Zoom
Instructor: Tim Baumgartner
Fee:
$649 by Oct 11, 2023
$699 after Oct 11, 2023
CEUs: 0.9
Enrollment Limit: 15
Program Number: 5026-15599
Note: Participants will receive instructions for logging into Canvas to access course materials and Zoom links several days prior to first session.
Registration Deadline: Oct 25, 2023
Date: Wed, Feb 21 & Fri, Feb 23; Mon, Feb 26
Delivery Method: Live Online
Time: Feb 21 & 23, 8:30am-Noon; Feb 26, 1:00pm-3:00pm
Platform: Zoom
Instructor: Tim Baumgartner
Fee:
$649 by Feb 7, 2024
$699 after Feb 7, 2024
CEUs: 0.9
Enrollment Limit: 15
Program Number: 5026-15600
Note: Participants will receive instructions for logging into Canvas to access course materials and Zoom links several days prior to first session.
Registration Deadline: Feb 21, 2024
Contact Us
In Partnership With
