Google Analytics Advanced Techniques

formerly Improve Marketing Results Using Advanced Analytics Techniques

Maximize the value of digital analytics tools in marketing your business or organization. Learn to customize Google Analytics to capture more meaningful data – from user interactions to conversions.

Now that Google Analytics 4.0 (GA4) is fully launched, find out what you can get out of the biggest change in 15 years and be prepared for the sunset of Google’s universal analytics on July 1, 2023.

See how GA4 gives you deeper insights using artificial intelligence and machine learning. Learn to create tracking and measurement plans, prioritize your Key Performance Indicators (KPIs) and apply your analytical skills to develop actionable insights and recommendations for your business.

This course can be applied to the Digital Marketing Certificate.


Tim Baumgartner

Tim Baumgartner

Tim founded and leads the analytics team at Laughlin Constable, which works to assign metrics to all advertising mediums and measures key performance indicators for marketing campaigns. Through Laughlin’s Full Circle Tracking approach, he analyses how multichannel advertising influences individuals ... read more

Who Should Attend

Business and marketing professionals and students. This course does not require developer or coding skills.

Course Outline/Topics

  • Gain an overview of Google Analytics implementation: basic, intermediate and advanced
  • Identify the capabilities added with Google Analytics 4.0 (GA4)
  • Explore advanced analysis techniques using events and conversions
  • Learn eCommerce tracking and reports
  • Understand cross-channel attribution using multichannel funnel reports
  • Learn methods for analyzing data across devices (desktops, tablets and mobile phones) and traffic sources (such as referral, organic, paid, social)
  • Stitch together data across visits to create user profiles
  • Discover examples of analytics in action and see how many organizations apply analytics to their business
  • Examine real examples of Google Analytics data applied to business strategy to drive sales


Introduction to Digital Marketing Analytics or a solid understanding of analytics tools, particularly Google Analytics.


"Tim was an amazing instructor, and I now understand we are completely underutilizing GA. I appreciate the recording of the session so I can go back and rewatch."  —  Brandon J Kendall, December 2022

"VERY detailed and informative. Tim rocks and is incredibly knowledgeable!"  —  Participant, December 2022

"Tim is an A+ instructor, without question! This was a fantastic course! I wasn’t sure how it would be going in, but I loved every minute of it."  —  Michael Hughes, Pearson, December 2022

"This course was fantastic! I learned a lot of new skills that I’m excited to immediately implement … and even take new courses! Thank you so much for such an amazing course! I look forward to more!"  —  Amanda Martinez, Digital Marketing Analyst, Pearson, December 2022

"I was able to put some of the things I learned into effect immediately! Tim was engaging and obviously very knowledgeable."  —  Participant, February 2021

"Thorough content and appreciate accompanying workbook."  —  Participant, February 2021

"Thanks! Gave me great hands-on skills I can take back and use now. No longer afraid of Google Analytics. Excited to implement more."  —  Participant, February 2021

"I really did enjoy Tim’s approach to teaching and certainly learned a lot!"  —  Participant, February 2021

"Very helpful information that I can immediately put into practice. Tim is knowledgeable and very engaging. He makes sure that the class doesn’t drag."  —  Participant, February 2021

"Very informational and loved how hands-on we were able to get! Thank you for the extra help in looking at our specific website analytics!

Well-organized and shared great information – especially on what is most useful in Google Analytics."  —  Participant, February 2021

"This was the best course I’ve taken for my certificate. Probably the most useful information to my career and was given superbly by the instructor."  —  Participant, November 2020

"I felt this was one of the BEST analytics courses I have taken part in. Tim was an excellent instructor and his knowledge was extensive and engaging."  —  Shelley C

Date: Thur-Fri, Apr 20-21, 2023

Delivery Method: Live Online

Time: Thur, Apr 20, 1:00pm - 4:30pm CT and Fri, Apr 21, 8:30am - 12:00pm CT

Platform: Zoom

Instructor: Tim Baumgartner


$349 by Apr 6
$374 after Apr 6

CEUs: .7

Enrollment Limit: 20

Program Number: 5026-14784

Note: Participants will receive instructions for logging into Canvas to access course materials and Zoom links several days prior to first class.

Registration Deadline: Apr 20

Register Now


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