Maximize the value of digital analytics tools in marketing your business or organization. Learn to customize Google Analytics to capture more meaningful data – from user interactions to conversions.
Now that Google Analytics 4.0 (GA4) is fully launched, find out what you can get out of the biggest change in 15 years. Learn about the differences between Google’s Universal Analytics and GA4.
See how GA4 gives you deeper insights using artificial intelligence and machine learning. Learn to create tracking and measurement plans, prioritize your Key Performance Indicators (KPIs) and apply your analytical skills to develop actionable insights and recommendations for your business.
Benefits and Learning Outcomes
- Gain an overview of Google Analytics implementation: basic, intermediate and advanced
- Identify the capabilities added with Google Analytics 4.0 (GA4)
- Explore advanced analysis techniques using events and conversions
- Learn eCommerce tracking and reports
- Understand cross-channel attribution using multichannel funnel reports
- Learn methods for analyzing data across devices (desktops, tablets and mobile phones) and traffic sources (such as referral, organic, paid, social)
- Stitch together data across visits to create user profiles
- Discover examples of analytics in action and see how many organizations apply analytics to their business
- Examine real examples of Google Analytics data applied to business strategy to drive sales
Course Outline/Topics
- Overview of Google Analytics implementation: basic, intermediate and advanced
- Google Analytics 4.0 (GA4) capabilities
- Advanced analysis techniques using events and conversions
- eCommerce tracking and reports
- Cross-channel attribution using multichannel funnel reports
- Techniques for analyzing data across devices (desktops, tablets and mobile phones) and traffic sources (such as referral, organic, paid, social)
- Using data across visits to create user profiles
- Examples of analytics in action and see how many organizations apply analytics to their business
- Examples of Google Analytics data applied to business strategy to drive sales
Who Should Attend
Business and marketing professionals and students. This course does not require developer or coding skills.
Prerequisites
A solid understanding of analytics tools, particularly Google Analytics.
Instructor
Tim currently works as a Data Strategist at a large life insurance company in downtown Milwaukee. Before that, he founded and led the analytics team for a decade at Laughlin Constable, which worked to assign metrics to all advertising mediums… read more