Google Analytics Advanced Techniques
Maximize the value of digital analytics tools in marketing your business or organization. Learn to customize Google Analytics to capture more meaningful data – from user interactions to conversions.
Now that Google Analytics 4.0 (GA4) is fully launched, find out what you can get out of the biggest change in 15 years. Learn about the differences between Google’s Universal Analytics and GA4.
See how GA4 gives you deeper insights using artificial intelligence and machine learning. Learn to create tracking and measurement plans, prioritize your Key Performance Indicators (KPIs) and apply your analytical skills to develop actionable insights and recommendations for your business.
This course can be applied to the Digital Marketing Certificate.
Instructor
Tim founded and leads the analytics team at Laughlin Constable, which works to assign metrics to all advertising mediums and measures key performance indicators for marketing campaigns. Through Laughlin’s Full Circle Tracking approach, he analyses how multichannel advertising influences individuals ... read more
Who Should Attend
Business and marketing professionals and students. This course does not require developer or coding skills.
Benefits and Learning Outcomes
- Gain an overview of Google Analytics implementation: basic, intermediate and advanced
- Identify the capabilities added with Google Analytics 4.0 (GA4)
- Explore advanced analysis techniques using events and conversions
- Learn eCommerce tracking and reports
- Understand cross-channel attribution using multichannel funnel reports
- Learn methods for analyzing data across devices (desktops, tablets and mobile phones) and traffic sources (such as referral, organic, paid, social)
- Stitch together data across visits to create user profiles
- Discover examples of analytics in action and see how many organizations apply analytics to their business
- Examine real examples of Google Analytics data applied to business strategy to drive sales
Course Outline/Topics
- Overview of Google Analytics implementation: basic, intermediate and advanced
- Google Analytics 4.0 (GA4) capabilities
- Advanced analysis techniques using events and conversions
- eCommerce tracking and reports
- Cross-channel attribution using multichannel funnel reports
- Techniques for analyzing data across devices (desktops, tablets and mobile phones) and traffic sources (such as referral, organic, paid, social)
- Using data across visits to create user profiles
- Examples of analytics in action and see how many organizations apply analytics to their business
- Examples of Google Analytics data applied to business strategy to drive sales
Prerequisites
Introduction to Digital Marketing Analytics or a solid understanding of analytics tools, particularly Google Analytics.
Testimonials
"Tim was an amazing instructor, and I now understand we are completely underutilizing GA. I appreciate the recording of the session so I can go back and rewatch." — Brandon J Kendall, December 2022
"Very detailed and informative. Tim rocks and is incredibly knowledgeable!" — Participant, December 2022
"Tim is an A+ instructor without question! This was a fantastic course! I wasn’t sure how it would be going in, but I loved every minute of it." — Michael Hughes, Pearson, December 2022
"This course was fantastic! I learned a lot of new skills that I’m excited to immediately implement … and even take new courses! Thank you so much for such an amazing course! I look forward to more!" — Amanda Martinez, Digital Marketing Analyst, Pearson, December 2022
"Thorough content and appreciate accompanying workbook." — Participant
"Very informational and loved how hands-on we were able to get! Thank you for the extra help in looking at our specific website analytics!" — Participant
"This was the best course I’ve taken for my certificate. Probably the most useful information to my career and was given superbly by the instructor." — Participant
"I felt this was one of the best analytics courses I have taken part in. Tim was an excellent instructor and his knowledge was extensive and engaging." — Shelley C.
Date: Mon-Tue, June 2-3, 2025
Delivery Method: Live Online
Time: 8:30am-4:30pm CT
Platform: Zoom
Instructor: Tim Baumgartner
Fee:
$349 by May 19, 2025
$374 after May 19, 2025
CEUs: 1.0
Enrollment Limit: 15
Program Number: 5026-16261
Note: This class meets Mon, 6/2 from 1:00-4:30pm CST and Tue, 6/3 from 8:30-noon CST. Participants will receive instructions for logging into Canvas to access course materials and Zoom links several days prior to first class.
Registration Deadline: June 2, 2025
Contact Us
In Partnership With
AMA, ANA and 414Digital members are eligible for a discount. Contact Christine Sigrist for details.
