Managing Digital Content Certificate

Content is king. It’s true.

Getting noticed while still providing informative, interesting content in this overly content-focused world is one of today’s biggest marketing challenges. From web to social to blog content, optimizing that content for the best SEO has never been more important.

Learn how to create, deliver and manage dynamic digital content for your organization. Courses focus on content creation, management principles and best practices.

Who Should Attend

Marketing and communications professionals, designers, writers and others responsible for managing and/or producing digital content for their organization. Candidates for the Managing Digital Content Certificate should have a degree in marketing, or a related field, and/or two years of marketing related experience.

Benefits and Learning Outcomes

  • Gain hands-on understanding of how HTML and CSS
  • Learn the language of content strategy
  • Understand how content links with business goals and your audience
  • Content strategy deliverables
  • Implement Google Analytics into a website and learn how to capture more meaningful data for your website
  • Learn basic concepts of building and editing a website with WordPress
  • Understand and apply User-Centered Design (UCD) methodology
  • Understand the structure of a variety of written, online content formats and how to use each to reach business and marketing goals
  • Optimize content with the latest SEO strategies

Curriculum Requirements

Earn the certificate by completing 6 core courses and 2 elective courses within 2 years.
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