DATES TO BE ANNOUNCED
Content creation for social media can be overwhelming and time-consuming. Learn how to determine the right voice and tone to improve messaging and engagement. In addition, explore the creation and use of a content calendar to balance the day-to-day production of social media content.
See the prerequisites section for information about the background requirements for this course.
Benefits and Learning Outcomes
- Establish the voice, tone and messaging approach for your social media strategy.
- Manage content production through a curation-and-creation approach.
- Create a content calendar and publishing strategies.
Course Outline/Topics
Social Media Content
- Voice and tone
- Creation vs. curation
- Branded content
- Drive engagement
Content Calendars and Tools
- Content development planning
- Production planning
- Scheduling and publishing
Who Should Attend
Individuals who are responsible for social media in their organization or who are looking for a career change into social media
Prerequisites
Participants have completed at least one of the following:
- Social Media Strategy course
- Foundations of Effective Digital Marketing course
- One year of professional marketing experience
- Bachelor’s degree in marketing
Notes
Course may be taken individually, as an elective for the Digital Marketing Certificate or for completion of the Social Media Manager Certificate.