Social Media Content Management
Content creation for social media can be overwhelming and time-consuming. Learn how to determine the right voice and tone to improve messaging and engagement. In addition, explore the creation and use of a content calendar to balance the day-to-day production of social media content.
See the prerequisites section for information about the background requirements for this course.
This course can be applied to the following certificates:
Digital Marketing Certificate
Social Media Manager Certificate
Who Should Attend
Individuals who are responsible for social media in their organization or who are looking for a career change into social media
Benefits and Learning Outcomes
- Establish the voice, tone and messaging approach for your social media strategy.
- Manage content production through a curation-and-creation approach.
- Create a content calendar and publishing strategies.
Course Outline/Topics
Social Media Content
- Voice and tone
- Creation vs. curation
- Branded content
- Drive engagement
Content Calendars and Tools
- Content development planning
- Production planning
- Scheduling and publishing
Prerequisites
Participants have completed at least one of the following:
- Social Media Strategy course
- Foundations of Effective Digital Marketing course
- One year of professional marketing experience
- Bachelor’s degree in marketing
Notes
Course may be taken individually, as an elective for the Digital Marketing Certificate or for completion of the Social Media Manager Certificate.
Dates and locations to be announced.
Contact Us
In Partnership With
AMA, ANA and 414Digital members are eligible for a discount. Contact Christine Sigrist for details.
