Social Media Content Management

DATES TO BE ANNOUNCED

Content creation for social media can be overwhelming and time-consuming. Learn how to determine the right voice and tone to improve messaging and engagement. In addition, explore the creation and use of a content calendar to balance the day-to-day production of social media content.

See the prerequisites section for information about the background requirements for this course.

Benefits and Learning Outcomes

  • Establish the voice, tone and messaging approach for your social media strategy.
  • Manage content production through a curation-and-creation approach.
  • Create a content calendar and publishing strategies.

Course Outline/Topics

Social Media Content

  • Voice and tone
  • Creation vs. curation
  • Branded content
  • Drive engagement

Content Calendars and Tools

  • Content development planning
  • Production planning
  • Scheduling and publishing

Who Should Attend

Individuals who are responsible for social media in their organization or who are looking for a career change into social media

Prerequisites

Participants have completed at least one of the following:

  • Social Media Strategy course
  • Foundations of Effective Digital Marketing course
  • One year of professional marketing experience
  • Bachelor’s degree in marketing

Notes

Course may be taken individually, as an elective for the Digital Marketing Certificate or for completion of the Social Media Manager Certificate.