Social Media Content Management
Content creation for social media can be overwhelming and time-consuming. Learn how to determine the right voice and tone to improve messaging and engagement. In addition, explore the creation and use of a content calendar to balance the day-to-day production of social media content.
See the prerequisites section for information about the background requirements for this course.
This course can be applied to the following certificates:
Digital Marketing Certificate
Social Media Manager Certificate
Instructor
Jamey Shiels is the director of Social Media and Digital Communication for Aurora Health Care, an integrated health system with 15 hospitals, 90 clinics and more than 29,000 employees that serves the health care needs of eastern Wisconsin and northern ... read more
Who Should Attend
Individuals who are responsible for social media in their organization or who are looking for a career change into social media
Benefits and Learning Outcomes
- Establish the voice, tone and messaging approach for your social media strategy.
- Manage content production through a curation-and-creation approach.
- Create a content calendar and publishing strategies.
Course Outline/Topics
Social Media Content
- Voice and tone
- Creation vs. curation
- Branded content
- Drive engagement
Content Calendars and Tools
- Content development planning
- Production planning
- Scheduling and publishing
Prerequisites
Participants have completed at least one of the following:
- Social Media Strategy course
- Foundations of Effective Digital Marketing course
- One year of professional marketing experience
- Bachelor’s degree in marketing
Notes
Course may be taken individually, as an elective for the Digital Marketing Certificate or for completion of the Social Media Manager Certificate.
Date: Oct 29-Nov 18, 2023
Delivery Method: Online
Platform: Canvas
Instructor: Jamey Shiels
Fee:
$649 by Oct 15, 2023
$699 after Oct 15, 2023
CEUs: 1.1
Enrollment Limit: 15
Program Number: 5026-15704
Note: Participants will receive instructions for logging into Canvas to access course materials prior to the course start date. This class is asynchronous with access 24/7. It is interactive and instructor-led. Each week has recorded presentations, reading/writing assignments, quizzes and online discussion.
Registration Deadline: Oct 29, 2023
Date: Mar 31-Apr 20, 2024
Delivery Method: Online
Platform: Canvas
Instructor: Jamey Shiels
Fee:
$649 by Mar 17, 2024
$699 after Mar 17, 2024
CEUs: 1.1
Enrollment Limit: 15
Program Number: 5026-15705
Note: Participants will receive instructions for logging into Canvas to access course materials prior to the course start date. This class is asynchronous with access 24/7. It is interactive and instructor-led. Each week has recorded presentations, reading/writing assignments, quizzes and online discussion.
Registration Deadline: Mar 31, 2024
