Social Media Audience Engagement and Program Measurement
Learn tools and tricks to better connect with your target audience and drive engagement across your social media program. In this course, you gain experience in the use of personas and program measurement to reach the right audiences with the right message at the right time in the right format.
See the prerequisites section for information about the background requirements for this course.
This course can be applied to the following certificates:
Digital Marketing Certificate
Social Media Manager Certificate
Instructor
Jamey Shiels is the director of Social Media and Digital Communication for Aurora Health Care, an integrated health system with 15 hospitals, 90 clinics and more than 29,000 employees that serves the health care needs of eastern Wisconsin and northern ... read more
Who Should Attend
Individuals who are responsible for social media in their organization or who are looking for a career change into social media
Benefits and Learning Outcomes
- Create personas that clearly identify the needs of your audience.
- Apply the “Jobs to Be Done” theory to ensure you are building the path to success.
- Learn the dynamics of social media measurement and how to report on performance.
Course Outline/Topics
Know Your Audience
- Social media monitoring
- Content marketing personas
- Platforms
Social Platforms
- Facebook, Twitter, LinkedIn
- YouTube, Instagram, Messaging
Social Media Metrics
- Defining metrics
- URL tracking
- Report development
Prerequisites
Participants have completed at least one of the following:
- Social Media Strategy course
- Foundations of Effective Digital Marketing course
- One year of professional marketing experience
- Bachelor’s degree in marketing
Notes
Course may be taken individually, as an elective for the Digital Marketing Certificate or for completion of the Social Media Manager Certificate.
Date: Oct 1-21, 2023
Delivery Method: Online
Platform: Canvas
Instructor: Jamey Shiels
Fee: $699
CEUs: 1.1
Enrollment Limit: 15
Program Number: 5026-15702
Note: Participants will receive instructions for logging into Canvas to access course materials prior to the course start date. This class is asynchronous with access 24/7. It is interactive and instructor-led. Each week has recorded presentations, reading/writing assignments, quizzes and online discussion.
Registration Deadline: Oct 1, 2023
Date: Mar 3-23, 2024
Delivery Method: Online
Platform: Canvas
Instructor: Jamey Shiels
Fee:
$649 by Feb 18, 2024
$699 after Feb 18, 2024
CEUs: 1.1
Enrollment Limit: 15
Program Number: 5026-15703
Note: Participants will receive instructions for logging into Canvas to access course materials prior to the course start date. This class is asynchronous with access 24/7. It is interactive and instructor-led. Each week has recorded presentations, reading/writing assignments, quizzes and online discussion.
Registration Deadline: Mar 3, 2024
