Social Media Audience Engagement and Program Measurement
Learn tools and tricks to better connect with your target audience and drive engagement across your social media program. In this course, you gain experience in the use of personas and program measurement to reach the right audiences with the right message at the right time in the right format.
See the prerequisites section for information about the background requirements for this course.
Who Should Attend
Individuals who are responsible for social media in their organization or who are looking for a career change into social media
Benefits and Learning Outcomes
- Create personas that clearly identify the needs of your audience.
- Apply the “Jobs to Be Done” theory to ensure you are building the path to success.
- Learn the dynamics of social media measurement and how to report on performance.
Course Outline/Topics
Know Your Audience
- Social media monitoring
- Content marketing personas
- Platforms
Social Platforms
- Facebook, Twitter, LinkedIn
- YouTube, Instagram, Messaging
Social Media Metrics
- Defining metrics
- URL tracking
- Report development
Prerequisites
Participants have completed at least one of the following:
- Social Media Strategy course
- Foundations of Effective Digital Marketing course
- One year of professional marketing experience
- Bachelor’s degree in marketing
Notes
Course may be taken individually, as an elective for the Digital Marketing Certificate or for completion of the Social Media Manager Certificate.
Dates and locations to be announced.
In Partnership With
AMA, ANA and 414Digital members are eligible for a discount. Contact Christine Sigrist for details.
