Social Media Strategy

Learn how to create a clear and actionable social media strategy that not only guides your day-to-day work but also ensures a focused approach to delivering engagement that drives results. In this course, you become familiar with how SMART goal development serves as an effective foundation for a winning social media strategy.

This course can be applied to the following certificates:
Digital Marketing Certificate
Social Media Manager Certificate


Jamey Shiels

Jamey Shiels

Jamey Shiels is the Senior Vice President, Consumer and Digital Experience at Advocate Health, the third largest not-for-profit health system in the United States. Advocate Health serves nearly six million patients across 67 hospitals, over 1,000 sites of care with ... read more

Who Should Attend

Individuals who are responsible for social media in their organization or who are looking for a career change into social media

Benefits and Learning Outcomes

  • Learn the SMART goal framework to establish clear business goals and objectives.
  • Create strategies and tactics that align to deliver engagement and business value.
  • Define key performance indicators that track outcomes and inform your strategy.

Course Outline/Topics

Aligning Business and Social Media Goals

  • Writing SMART goals
  • Business goals vs. objectives vs. strategies vs. tactics

Social Media Strategies and Tactics

  • Strategies that support objectives
  • Defining actions and outcomes
  • Plan development


None required.


Course may be taken individually, as an elective for the Digital Marketing Certificate or for completion of the Social Media Manager Certificate.

Date: Feb 4-24, 2024

Delivery Method: Online

Platform: Canvas

Instructor: Jamey Shiels

Fee: $699

CEUs: 1.1

Enrollment Limit: 13

Program Number: 5026-15701

Note: Participants will receive instructions for logging into Canvas to access course materials prior to the course start date. This class is asynchronous with access 24/7. It is interactive and instructor-led. Each week has recorded presentations, reading/writing assignments, quizzes and online discussion.

Registration Deadline: Feb 4, 2024

Registration deadline has passed.

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