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Storytelling With Data

Sensemaking and storytelling with data are currently some of the most sought-after skills in data science. The value of data is in the insights that lead to action. Individuals who can understand the business context and strategic goals of stakeholders can create insights for their organizations that lead to positive change. In this course, you learn how to analyze stakeholder personas, turn findings into insights and translate complex data into simple clear messages.

This course can be applied to the Data Analysis Certificate.


Amy Warnock

Amy Warnock

Amy Warnock is currently the senior director of field experience at Northwestern Mutual. In this role, she is accountable for the business strategy, insights and frameworks focused on understanding the experience of the company’s 20,000-plus field force of financial advisors. ... read more

Who Should Attend

The target audience for this course is analysts and others who are called upon to interpret data, identify trends and provide insights. No previous computer science or programming skills are necessary.

Benefits and Learning Outcomes

  • Analyze the perspectives of key stakeholders
  • Identify data insights which are useful for each stakeholder group
  • Translate complex data into easy-to-understand messages
  • Use the right visuals to tell the data story

Course Outline/Topics

Storytelling With Data 

Stakeholder Analysis  

  • Knowing your stakeholders (and their needs) 
  • Understanding and navigating stakeholder bias 
  • Influencing change and navigating tough conversations 

Developing Key Insights, Message and Storytelling 

  • Drawing data insights in the context of your business model 
  • Using the right visuals to tell the story  
  • Understanding and leveraging journey maps  
  • Case study 

Audience Segmentation and Personas 

  • Developing audience segmentation 
  • Personalization and empathy through personas 
  • Case Study: Segmentation Development 


Date: Thu-Fri, Apr 29-30, 2021

Delivery Method: Live Online

Time: 8:30am-4:30pm CT

Platform: Canvas

Instructor: Amy Warnock


$845 by Apr 15, 2021
$895 after Apr 15, 2021

CEUs: 1.4

Enrollment Limit: 24

Program Number: 5020-13111

Registration Deadline: Apr 29, 2021

Register Now