Storytelling With Data
Sensemaking and storytelling with data are currently some of the most sought-after skills in data science. The value of data is in the insights that lead to action. Individuals who can understand the business context and strategic goals of stakeholders can create insights for their organizations that lead to positive change. In this course, you learn how to analyze stakeholder personas, turn findings into insights and translate complex data into simple clear messages.
This course can be applied to the Data Analysis Certificate.
Instructor
Amy Warnock is currently the senior director of payments and partnerships at Northwestern Mutual (NM) where she leads the program and strategy focused on building a modernized payments platform for the Company. In her nearly ten years at NM, she’s ... read more
Who Should Attend
The target audience for this course is analysts and others who are called upon to interpret data, identify trends and provide insights. No previous computer science or programming skills are necessary.
Benefits and Learning Outcomes
- Analyze the perspectives of key stakeholders
- Identify data insights which are useful for each stakeholder group
- Translate complex data into easy-to-understand messages
- Use the right visuals to tell the data story
Course Outline/Topics
Storytelling With Data
Stakeholder Analysis
- Knowing your stakeholders (and their needs)
- Understanding and navigating stakeholder bias
- Influencing change and navigating tough conversations
Developing Key Insights, Message and Storytelling
- Drawing data insights in the context of your business model
- Using the right visuals to tell the story
- Understanding and leveraging journey maps
- Case study
Audience Segmentation and Personas
- Developing audience segmentation
- Personalization and empathy through personas
- Case Study: Segmentation Development
Testimonials
"I loved how there was about 50/50 mix of lecture and applying concepts to individual and group assignments/projects. Also, great to have the opportunity to apply concepts to our own presentations." — Participant, May 2022
"It was helpful the instructor gave several examples that were relatable to everyday work. I really enjoyed the class!" — Participant, May 2022
"This course was very helpful. It was a lot of information densely packed into two days. Interactive class." — Participant, May 2022
"I am a numbers guy and used to working with data every day. This class made me make some meaning of it. Maybe I got more out of this class than the others, probably because it takes me out of my comfort zone." — Brad Hansmann, Rockline, Participant, April 2021
"There was a nice balance of content and student activities. The class materials were good and I can use them outside of this class. I appreciated how the class was framed with time for students to work on their projects by themselves and also with other students, and after each chunk of content, there was time to apply the concepts to each student’s project. The final project (5-minute presentation) helped the students tie the content together and apply it to their situation, and also allow the students to select presentation techniques or strategies that work best with their personality and their content." — Participant, April 2021
Date: Tue-Wed, Apr 30-May 1, 2024
Delivery Method: In-person
Time: 9am-3:30pm CT
Location: UWM School of Continuing Education
Instructor: Amy Warnock
Fee: $895
CEUs: 1.1
Enrollment Limit: 16
Program Number: 5020-15411
Registration Deadline: Apr 30, 2024
Date: Thu-Fri, Oct 17-18, 2024
Delivery Method: Live Online
Time: 9am-3:30pm CT
Platform: Zoom
Instructor: Amy Warnock
Fee: $895
CEUs: 1.1
Enrollment Limit: 20
Program Number: 5020-16223
Registration Deadline: Oct 16, 2024
Date: Thu-Fri, May 15-16, 2025
Delivery Method: In-person
Time: 9am-3:30pm CT
Location: UWM School of Continuing Education
Instructor: Amy Warnock
Fee:
$845 by May 1, 2025
$895 after May 1, 2025
CEUs: 1.1
Enrollment Limit: 20
Program Number: 5020-16231
Registration Deadline: May 14, 2025
