Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video

Video is one of the most important components of your overall digital content strategy. Discover a proven process for finding the right story for your audience that will make a strong connection for your product, service or brand.

Learn the many facets of why a genuine story is the most effective way to make a connection. This process is tailored to making short videos for the web, but can also be used to create stories for other content platforms including social, blog posts, testimonials and more.

This course explores making connections with business and consumer audiences in both commercial and nonprofit environments.

This course can be applied to the Creative Powerhouse Certificate.

Instructor

Brian Artka

Brian tells the stories about the people behind the businesses with films that connect on a human level. Armed with a keen sense of observation and any kind of video camera, Brian cinematically captures life with moving images and sound. ... read more

Who Should Attend

This course is intended for marketing professionals and others who want to communicate effectively with their audiences. Both B2C and B2B are considered.

Benefits and Learning Outcomes

Understand the significance of using a genuine story in digital content strategy.
Identify key components of an effective video.
Analyze short videos (commercials, testimonials, public service announcements, short stories) for components of effective videos.
Apply the proven process for finding the right story for your audience in the context of short videos.
Identify or create a short video that includes the key components of an effective story.

Course Outline/Topics

Why video?
Types of video content
The video marketing strategy and where storytelling films fit
Why storytelling films = emotional connection
How to craft a storytelling film (the process)
Deconstructing a video
Deconstructing a storytelling film
Producing better videos with what you have (all types)
Producing storytelling films (options)

Course deliverables include storytelling resource templates.

Prerequisites

A solid understanding of marketing concepts. No video experience is required.

Testimonials

"Fantastic class! I’d highly recommend it to anyone who is responsible for video in their organization. I appreciated his (instructor) expertise and look forward to possibly taking another course of his in the future." — Kristin Bowen, West Bend Mutual Insurance, Spring 2023

"Brian is an exceptional storyteller and an engaging teacher. I appreciate how much we as students were encouraged to participate. I wish the class was longer; it has been my favorite of the semester!" — Amanda Sobczak, Betty Brinn Children's Museum, Spring 2023

"Brian introduced me to a cool process to help me with my storytelling process. I would love to continue this work to learn more about the production side of filmmaking! Great job!" — Participant, September 2022

"The course was very interesting and gave me a lot of new things to think about when creating videos for my work.

Brian was great and was very clear and informative. He was really helpful with any questions that came up and feedback on our thoughts." — Participant, September 2022

The course was an overview that pulls back the curtain showing how inspiring short story films are designed and executed. Brian’s experience and enthusiasm for the material and subject matter really came through during the Zoom sessions. Outstanding!

" — Participant

Sessions

Date: Oct 7, 9, and 14, 2024

Delivery Method: Live Online

Time: 6:00pm-8:00pm CT

Platform: Zoom

Instructor: Brian Artka

Fee:

$349 by Sept 23, 2024
$374 after Sept 23, 2024

CEUs: 0.7

Enrollment Limit: 15

Program Number: 5026-16257

Note: Classes are held Oct 7, 9, and 14, 2024.

Participants will receive instructions for logging into Canvas to access course materials and Zoom links before the course start date.

Registration Deadline: Oct 7, 2024

Date: May 12, 14, and 19, 2025