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Understanding Business Strategy: Decision-Making and Disruptive Thinking

Learn to turn challenges into opportunities through this highly interactive and hands-on course. Using a case study format, teams follow the story of a struggling company trying to survive in an ever-changing business climate. Participants must evaluate the market, analyze information to determine customer needs and strategize to pursue the right customers and the right markets. Gain shared insights about your company’s pressing issues and the way forward. Determine how critical decision-thinking traps may be holding you back. Realize how small improvements can affect the bottom line, set priorities, define key challenges and gain a broad understanding of your company’s key concerns and influential factors.

This course can be applied to the following certificates:
Business Administration Certificate
Emerging Leaders Certificate


Ann Martel

Ann Martel

Ann Martel is the instructor of Finance Skills for Non-Financial Professionals for The School of Continuing Education at the University of Wisconsin-Milwaukee.  Ann is a highly regarded business leader with a passion for delivering high-energy presentations and classes on the ... read more

Benefits and Learning Outcomes

  • Understand business strategy and decision-making
  • Learn about product life cycles
  • Evaluate different growth strategies
  • Gain an understanding of disruptive technologies and supply chain efficiency
  • Learn about customer segmentation
  • Identify critical decision-making traps and develop tools/methods to mitigate these traps
  • Understand short-term versus long-term profitability
  • Better understand value-added services

Course Outline/Topics

  • Introductions
  • Overview of the simulation
  • The challenge – getting the basics right
  • Adding value – creating competitive advantages
  • Winning the business
  • The way forward
  • Beyond the SWOT analysis
  • Critical decision-making traps and tools
  • Making decisions to increase organization value
  • Developing a unique growth preposition
  • Create individual strategy document

Date: Tue-Wed, May 16-17, 2023

Delivery Method: In-person

Time: 8:30am-4pm CT

Location: UWM School of Continuing Education

Instructor: Ann Martel


$845 by May 2, 2023
$895 after May 2, 2023

CEUs: 1.4

Enrollment Limit: 24

Program Number: 5050-15079

Registration Deadline: May 16, 2023

Register Now


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