Using Predictive Analytics for Business

This course helps you take your knowledge of data and turn it into meaningful insights. Predictive analytics can help you not only understand what your previously collected data show, but what will most likely happen in the future. Learn how to leverage tools to make statistical inferences easy for all people to accomplish and communicate their findings.

This course can be applied to the Data Analysis Certificate.


Corey  Fritsch, MS

Corey Fritsch, MS

Corey Fritsch is an experienced data analyst with a passion for continued learning and research. Fritsch is currently pursuing his Doctor of Philosophy in Educational Statistics and Measurement at UW-Milwaukee, as well as graduate certificates in Applied Data Analysis and ... read more

Benefits and Learning Outcomes

  1. Understand how predictive analytics can be used to turn data into future information and knowledge
  2. Use appropriate models of analysis based on the situation or collected data
  3. Use predictive analytics to solve business or other problems

Course Outline/Topics

Introduction to predictive analytics

  • Review of descriptive analytics
  • Review of predictive analytics
  • Review of prescriptive analytics
  • Supervised and unsupervised learning
  • Examples of predictive analytics that affect your life
  • Variance
  • Correlation
  • Causation
  • Confidence Intervals

Steps to creating a predictive model

  • Target and dependent variables
  • Predictors and independent variables
  • Sample and population
  • Null hypothesis
  • Collect, gather and manipulate data

Evaluating a predictive model

  • Differences in fields
  • Accuracy
  • Types of error
  • Alpha levels
  • Comparison of results from models
  • Parsimonious models

Supervised learning

  • Linear regression
  • Logistic regression
  • Forecasting

Unsupervised learning

  • Clustering
  • Association


"Corey is a great teacher. He adapts well to the group and the questions asked. He is able to alter content to suit the group."  —  Driver, 2018

All sessions are Face-to-Face unless otherwise noted.

Date: Tue-Wed, Apr 14-15, 2020

Time: 8:30am-4:30pm

Location: UWM School of Continuing Education

Instructor: Corey Fritsch MS


$845 by Tue., Mar. 31, 2020.
$895 after Tue., Mar. 31, 2020.

CEUs: 1.4, PDCs: 14, PD Hours: 14

Enrollment Limit: 20

Program Number: 5027-12015

Registration Deadline: Tue., Apr. 14, 2020

Register Now