Strategy for Data Collection and Analysis

As data has become the world’s most valuable resource, companies and organizations have increased their strategic use of data to drive meaningful outcomes and decisions. This course provides key concepts and frameworks to build a data strategy for your organization. Learn how and what data to collect from the start to get the answers you need in the end. This course is critical for any data analyst or leader who is charged with responsibly harnessing the potential of data and maximizing its value.

This course can be applied to the Data Analysis – Advanced Certificate.

Who Should Attend

The course is for participants with a good understanding of data handling who want to learn best practices for setting up data strategy and analysis to obtain the most useful insights.

Benefits and Learning Outcomes

  • Define data strategy and its purpose in business and organizations.
  • Identify key concepts and frameworks of a data strategy.
  • Apply data strategy to your organization or one you know.

Course Outline/Topics

  • What is data strategy and why it is important
  • Identification of strategic uses for data
  • Three ways data delivers value
  • Data collection – data elements that are required for meaningful insights
  • Data analysis and insights
  • Technology to support your data strategy
  • Future-proofing your data strategy


Prior data-handling experience is required. No coding or specific data courses are required prior to taking this course.

Dates and locations to be announced.


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