Nonprofit Marketing and Communications Strategies

Marketing is a comprehensive approach to providing services to clients including product, pricing, placement (i.e., location) and promotion. Explore a systematic framework for preparing a thorough marketing and communications plan including media, and citizen and community relations. This workshop provides helpful techniques to improving service.

Instructor

Nelson Soler, Ph.D.

Nelson Soler is an innovative entrepreneur who has founded three for-profit and three nonprofit organizations. Soler has utilized his educational and advocacy capacities to facilitate the formation of more than 6,200 enterprises in the greater Milwaukee area. He is an ... read more

Benefits and Learning Outcomes

• Address the distinctive problems and challenges of nonprofit marketing
• Identify the different types of nonprofits
• Offer techniques on how to satisfy highly diverse external markets
• Address fundraising needs and different marketing approaches