Fundraising and Revenue Development for Nonprofits
One of the major challenges facing nonprofit leaders today is ensuring that the organization has the financial resources it needs to meet its mission and serve its constituency.
Learn the basic types of revenue available to nonprofits. Focus on principles of ethical fundraising, learn to manage the philanthropic process, and develop plans that enhance the effectiveness of staff and volunteers.
Explore the structure of an effective professional development team and examine the role of institutional planning in setting fundraising goals. Learn how to create the annual development plan as well as how to implement capital campaigns and planned gift programs. The movement of nonprofit organizations toward earned income strategies is also discussed.
Bryce Lord is the business manager and associate director of the UWM Helen Bader Institute for Nonprofit Management.
Benefits and Learning Outcomes
- Identify the multiple approaches, methods and techniques for obtaining financial assistance from a wide variety of sources for annual/capital/endowment campaigns, major gifts and special events
- Begin to develop a strategic plan for fundraising which includes marketing and the development of the administrative offices
- Explore the ethical challenges in fundraising to benefit your nonprofit organization
- Learn the best practices in implementing the most effective fundraising plan