5 Steps to Social Media Success
Social media is a powerful tool that allows individuals, businesses and brands to connect in meaningful ways. You can achieve success on these ever-changing platforms through the mastery of five steps that connect your consumers to your business and drive measurable outcomes.
Whether you manage social media accounts for a large organization, a small business or a personal brand, this course offers a framework to create a social media plan that is clear, actionable and measurable.
This course can be applied to the Social Media Manager Certificate.
Who Should Attend
This course is targeted to marketing students, marketing specialists, social media managers, small business owners responsible for their own marketing and career changers.
Benefits and Learning Outcomes
- Identify the five key components of a social media strategy and their application to the development of a social media program
- Describe the functionalities and benefits of emerging tools used to support social media strategy and content management
- Construct a social media strategy brief incorporating the identified components and tools
- Develop an action plan outlining specific steps for implementing a social media strategy
Course Outline/Topics
The five component steps include:
- Business Goals
- Audience Understanding
- Objectives and Key Results
- Content Management
- Trends, Tools and Technology
Prerequisites
The course is targeted toward individuals with a solid understanding of marketing principles and best practices. It is recommended that students complete the on-demand social media courses before taking this course. If a student has sufficient marketing experience, the course may be taken out of order. This course must be completed before starting the Social Media Capstone.
Dates and locations to be announced.
