Erich Maas is a content strategist and UX writer on the product design team at Northwestern Mutual.
He seeks creative ways to get users what they need with concise, meaningful copy in just the right place.
Erich has worn many hats as he developed as a writer in publishing, federal contracting, digital marketing and product design. He hasn’t seen it all, but he’s seen a lot, and he learns more every day.
When time allows, he’s also a blacksmith, cyclist and vinyl record enthusiast.