This workshop is intended for adults seeking to gain a basic understanding of utilizing social media in a nonprofit setting.

• Discuss the importance of social media to nonprofits for communicating, marketing, public relations and fundraising
• Explain how social media can be used to better engage a nonprofit’s audience
• Outline the key questions nonprofits should consider as they become involved in social media
• Discuss the strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms
• Discuss the costs involved in social media
• Explain the importance of establishing social media policies for your nonprofit
• Discuss the measurement of social media effectiveness in communicating messages and in fundraising
• Outline tools and techniques for successful social media use by a nonprofit
• Apply your understanding of the social media environment to case studies

This workshop has an “Ask the Expert” feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.