New Product Development for Engineers

This new course is designed to give you proficiency in the different steps in new product development. The course covers the different phases in developing a product and focuses on tangible, manufactured goods though some of the concepts translate well into IT products as well.

Learn to guide the engineering process to successfully launch a product to meet the quality expectations of your customers.

Perfect for individuals leading busy lives seeking the flexibility of asynchronous learning with adjustable due dates.
• Self-guided learning with instructor support.
• Participants are given 12 weeks to complete this course.


Aroon Viswanathan

Aroon Viswanathan

Aroon Viswanathan holds a Ph.D. in Mechanical Engineering from Virginia Polytechnic Institute and State University and an MBA from UW-Madison and is currently working at Modine Manufacturing Company as an Engineering Manager, leading a team of engineers in development of ... read more

Who Should Attend

  • Individuals interested in product engineering and are looking to contribute from a design, development or production perspective in the New Product Development process.
  • Individuals who are looking to switch from a subject matter expert role to a contributor on a team that sees the product from the inception stage to the launch stage.
  • New Engineering Graduates who want to learn about other cross-functional roles in New Product Development.

Benefits and Learning Outcomes

  • New product development (NPD) process and the strategic reasoning for NPD
  • Create a product concept addressing customers’ requirements.
  • Evaluate the technical feasibility of the product and financial analysis.
  • Explore engineering design and development plan of the product.
  • Understand production readiness and launch.
  • Examine post-launch problem solving and data gathering

Course Outline/Topics

What is New Product Development and why is it important?
The New Product Development process principles of success

Opportunity Identification (Product Management)
Strategic planning and opportunity identification for new products
Voice of the customer and product requirements
Business plan and business case

Concept and Idea Generation (Engineering, Product Management)
Product requirements charter
Concept development, product and positioning
Concept evaluation techniques
Risk Identification

Engineering Product Design (Engineering)
Failure mode analysis
Design specifications – Regulations, compliance, engineering standards
Design for excellence (DFM, DFS, DFSS, DFA …)
Design process

Engineering Development (Engineering)
Prototyping (Alpha design)
Testing and forecasting
Production risks
Piloting and preproduction (Beta and Gamma designs)
Production plan approval – Supply chain
Total quality control

Preparing a Launch Plan (Product Management)
Training – Sales, marketing, service
Documentation – Manuals, instruction bulletins, specifications, warranty documents
Market testing
Sales and operations planning
Product announcements and availability

Post Launch (Product Management, Engineering)
Lessons learned
Early failure and warranty


Out of Scope

Accounting aspects of product development

Project Management and Techniques

Participants have 12 weeks to complete this course.

Date: Open enrollment – Register anytime

Delivery Method: On-Demand Online

Platform: Canvas

Instructor: Aroon Viswanathan

Fee: $1,290

CEUs: 1.4, PDHs: 14

Program Number: 4810-15315

Register Now


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