New Product Development for Engineers
This new course is designed to give you proficiency in the different steps in new product development. The course covers the different phases in developing a product and focuses on tangible, manufactured goods though some of the concepts translate well into IT products as well.
Learn to guide the engineering process to successfully launch a product to meet the quality expectations of your customers.
Instructor

Aroon Viswanathan holds a PhD in Mechanical Engineering from Virginia Polytechnic Institute and State University and an MBA from UW-Madison and is currently working at Generac since 2016 as Engineering Manager leading a team of engineers in development of Mobile ... read more
Who Should Attend
- Individuals interested in product engineering and are looking to contribute from a design, development or production perspective in the New Product Development process.
- Individuals who are looking to switch from a subject matter expert role to a contributor on a team that sees the product from the inception stage to the launch stage.
- Fresh Engineering Graduates who want to learn about other cross-functional roles in New Product Development
Benefits and Learning Outcomes
- New product development (NPD) process and the strategic reasoning for NPD
- Create a product concept addressing customers’ requirements.
- Evaluate the technical feasibility of the product and financial analysis.
- Explore Engineering Design and development plan of the product.
- Understand Production readiness and launch.
- Examine Post-launch problem solving and data gathering
Course Outline/Topics
Introduction
What is New Product Development and why is it important?
The New Product Development process principles of success
Opportunity Identification (Product Management)
Strategic planning and opportunity identification for new products
Voice of the customer and product requirements
Business plan and business case
Concept and Idea generation (Engineering, Product Management)
Product requirements charter
Concept development, product and positioning
Concept evaluation techniques
Risk Identification
Engineering Product Design (Engineering)
Failure mode analysis
Design specifications – Regulations, compliance, engineering standards
Design for excellence (DFM, DFS, DFSS, DFA …)
Design process
Engineering Development (Engineering)
Prototyping (Alpha design)
Testing and forecasting
Production risks
Piloting and preproduction (Beta and Gamma designs)
Production plan approval – Supply chain
Total quality control
Production
Preparing a Launch Plan (Product Management)
Training – Sales, marketing, service
Documentation – Manuals, instruction bulletins, specifications, warranty documents
Market testing
Sales and operations planning
Product announcements and availability
Post Launch (Product Management, Engineering)
Lessons learned
Early failure and warranty
Notes
Out of Scope
Accounting aspects of product development
Project Management and Techniques
Date: Open enrollment – Register anytime
Delivery Method: On-Demand Online
Platform: Canvas
Instructor: Aroon Viswanathan
Fee: $1,290
CEUs: 1.4, PDHs: 14
Program Number: 4810-15315