Develop an understanding of the key terminology and practices for running a successful capital campaign within a nonprofit organization. Learn about the phases of conducting a capital campaign – evaluation, feasibility study, organization, solicitation and post-campaign activities – as well as how to avoid common pitfalls in capital campaigns.
Expert video commentary, a case study and vocabulary game will ensure you have a solid grasp of the content for execution in your nonprofit organization.
Who Should Attend
This course is intended for adults seeking to gain a basic understanding of capital campaigns.
Benefits and Learning Outcomes
- Explain the five phases of a capital campaign
- Define what a feasibility study is and why one should be conducted prior to a capital campaign
- Discuss what role consultants can play in conducting a feasibility study
- Describe important factors for evaluating consultants
- Explain how tools like a gift range chart can help to organize campaign solicitations
- Describe the different types of leadership teams and committees that may be formed to support a capital campaign
- Discuss different techniques that can be used to troubleshoot a stalled capital campaign
- Understand what is required for a successful solicitation meeting
This course does not require any additional purchases of supplementary materials.
This course has an “Ask the Expert” feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.