Tap into Your Superpower for Sales & Marketing
Did you know that sales and marketing misalignment costs businesses $1 trillion per year? The cost of this issue is staggering, and it is pervasive. Nearly every organization struggles with it, however, when you overcome it, it becomes your superpower as a leader.
This presentation / workshop will help team members and organizational leaders throughout an organization to tap into their organizations’ superpower. You will gain practical tips for driving go-to-market alignment. We will discuss (1) why alignment is so hard, (2) four key components of commercial alignment, (3) making it happen, (4) celebrating successes. Handouts will be used throughout the presentation for taking notes and developing action plans. Participants should walk away with tangible next steps toward their superpower journey!
Speaker
Melanie Varin
Melanie R. Varin spent many years leading marketing teams for Fortune 100+ companies. Once she became a national sales leader, her perspective on marketing changed significantly. She made marketing and sales modifications that drove better alignment and saw amazing results. She developed a passion for go-to-market (GTM) alignment and loves to share the superpower of alignment with other business leaders and her clients at TopLine Results Corporation, the business she co-owns with her life partner, Fred Varin.
Melanie is the author of “Ignite TopLine Growth: How RevOps and Go-To-Market Alignment Spark Success”. In this book, Melanie shares a business fable that demonstrates the challenges of misalignment then shows the amazing benefits when it is done well. Finally, she summarizes her concepts in a practical manner that helps readers take action and claim their superpower.
Melanie spent seven of her 35+ year career in Europe, Africa, and the Middle East for three different organizations. She led two turnarounds. When she’s not working or writing, you might find her traveling or enjoying fine food – cooking or eating!
