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Wendy Baumann

Wendy Katherine Baumann serves as president/CVO of The Wisconsin Women’s Business Initiative Corporation (WWBIC), a statewide economic development corporation. Baumann accepted this challenging position in the community in 1994, providing the leadership required to insure the achievement of WWBIC’s mission and to uphold the philosophy of serving businesses owned by women, minorities and low-wealth individuals in Wisconsin.

Former director of Small Business Development at The Milwaukee Enterprise Center (MEC), Baumann’s credentials, experiences and enthusiasm have been key in obtaining the objectives set forth for WWBIC in developing new and innovative models for business assistance programming and small business development. Baumann’s ability to dialogue and successfully collaborate with public, private and diverse groups have been key.

Wendy K. Baumann served as executive director of The Hispanic Chamber of Commerce of Wisconsin in 1987 and 1988. During that time, the chamber was honored as “Hispanic Chamber of the Year” by the U.S. Hispanic Chamber of Commerce. Under her direction, the membership organization was recognized on a state and national level, increasing membership by over 500%. Baumann has also worked at The Council for the Spanish Speaking as director of development and research and prior to that, as a program coordinator for a job placement program for disadvantaged individuals at Goodwill Industries.

Wendy has served on numerous national and local boards including: The Association of Enterprise Opportunity, Consumer Federation of America – America Saves, Office Depot – National Women’s Advisory Committee, The Association of Women’s Business Centers, The National SBA Advisory Board, Johnson Bank, WHEDA, and Northern Trust – New Markets Tax Credit Boards, Governor’s Council on Financial Literacy, Federal Home Loan Bank of Chicago, The Institute of World Affairs, Associated Bank Advisory Board, The Milwaukee Public Market Board, UW-Milwaukee Alumni Board, Milwaukee Metropolitan Civic Alliance, Milwaukee North Shore Rotary Club and others.

Current membership includes: Opportunity Finance Network, Association of Enterprise Opportunity, The Association of Women’s Business Centers, The Social Enterprise Alliance, The Greater Wisconsin Opportunities Fund – Wisconsin Economic Development Authority (WHEDA), Social Performance Task Force, Greater Milwaukee Committee, UW- Milwaukee Women Leadership Conference Advisory Committee, The National Business Incubation Association, Professional Dimensions, TEMPO, Milwaukee Women, Inc., Cardinal Dery Board and others.

Baumann received master’s and baccalaureate degrees from the University of Wisconsin-Milwaukee. In 1998 she was honored by UW-Milwaukee as The Graduate of the Last Decade. Wendy has two adult daughters and sons, a fabulous border collie and a big red fat cat (both in spirit), and resides in a log cabin in Mequon, Wisconsin.


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