Lynn Teo is the chief marketing officer of Northwestern Mutual. Her responsibilities encompass brand strategy, product marketing, field and customer experience marketing, digital marketing, marketing technology, operations and consumer insights/market research. She is a data-driven and revenue-centric tech sector marketing executive specializing in driving growth for the enterprise through the buildout of modern marketing capabilities.
Lynn joined Northwestern Mutual in September 2022. In her 24 years in industry, she has led digital transformation initiatives in a broad range of industries: advertising, publishing, education, retail, finance, travel and health.
She is a seasoned international executive who has lived and worked in the U.S., Europe and Asia during her career. From 2014-2018, Lynn assumed roles as vice president of Digital Marketing and head of Marketing (Asia Pacific and Japan) at CA Technologies. From 2018-2021, Lynn expanded her scope of responsibilities as VP (CMO) of Global Marketing and Customer Experience at Wolters Kluwer Health. Before joining Northwestern Mutual, Lynn served as the CMO of three lines of business at Thomson Reuters.
Lynn received her Honors BA degree from the National University of Singapore and an MA in Professional Writing (Information and Online/Interaction Design) from Carnegie Mellon University.
She enjoys international travel, experiencing new cultures and cuisines, and hiking in the National Parks across the U.S. She lives in New York City and Palm Springs with her partner Michael.