From the expanding role of social media in empowering customers, to pressures from increased global competition, to revolutionary changes in technology and communication, the rules of marketing are constantly being rewritten.

With both consumer and B2B markets facing stiff competition, businesses need marketing experts that can strategically position them for success. The MS in Management – Marketing program places a strong focus on marketing strategy, marketing research, consumer behavior, and internet marketing. Additional emphasis on international operations gives students the tools needed to understand and overcome the economic, cultural, political, and legal barriers to international marketing.

Program Type


Program Format

On Campus

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Master’s in Marketing Required Courses (21 credits)

BUS ADM 762 Marketing Research
BUS ADM 764 Buyer Behavior and Marketing Communications
BUS ADM 765 Strategic Product and Brand Management
BUS ADM 767 Ideas and Applications of Data Science in Different Fields
BUS ADM 806 International Marketing
BUS MGMT 708 Marketing Strategy: Concepts and Practice |
BUS MGMT 709 Predictive Analytics for Managers

Elective Courses (9 credits)

Students choose at least three of the following:
BUS ADM 544G New Product Development
BUS ADM 761 Seminar in Marketing (current topics)
BUS ADM 763 Marketing Analytics
BUS ADM 766 Marketing for Non-Profit Organizations
BUS ADM 769 Database Marketing
BUS ADM 894 Internet Marketing
BUS ADM 899 Management Research Thesis/Project
BUS MGMT 713 Entrepreneurship: Venture Creation and Management

Additional degree requirements and course descriptions for the Master’s in Marketing can be found on the Graduate School website.

Students admitted to the MS-Marketing program without sufficient background may need to complete additional courses. Please contact the Graduate Student Services Office for more information.

You may also be interested in:
Online Graduate Certificate in Business Analytics

Lubar marketing faculty have strength across a broad array of marketing specialties, including consumer behavior, internet marketing strategies, promotion and advertising, customer relationship management, and branding. With educational backgrounds in marketing, engineering, statistics, supply chain management, psychology, and international business, as well as corporate marketing experience, the group offers an extensive range of knowledge.

Grace Ambrose
  • Teaching Faculty, Marketing
Amit Bhatnagar
  • Professor, Marketing
  • Director, PhD Program
  • Ronald E. Pawasarat Faculty Scholar
Ishuan Chiu
  • Assistant Professor, Marketing
Katherine Du
  • Assistant Professor, Marketing
Sanjoy Ghose
  • Judith H. and Gale E. Klappa Endowed Professor, Marketing
Charles Kang
  • Assistant Professor, Marketing
lisa lipkins
  • Teaching Faculty, Marketing
  • Director, Business Scholars Program
Purush Papatla
  • Northwestern Mutual Data Science Institute Professor, Marketing
  • Co-Director, Northwestern Mutual Data Science Institute
Tracy Rank Christman
  • Assistant Professor, Marketing
  • Roger L. Fitzsimonds Junior Faculty Scholar
Pallav Routh
  • Assistant Professor, Marketing
Zuhui Xiao
  • Assistant Professor, Marketing

Admission Requirements

We’re excited to have you join the Lubar College of Business and we hope the following information will be useful as you start the application process for Graduate School.

We will carefully consider all elements in your application file as we determine if you will be a good fit for our graduate programs. However, meeting the minimum requirements does not guarantee admission.

  1. Completion of an Undergraduate Degree
    Applicants must hold a degree from a regionally accredited undergraduate institution in the United States or from a recognized institution in a foreign country. Many 3-year bachelor’s degrees are accepted as equivalent to the U.S. 4-year bachelor’s degree for purposes of admission.
  2. Cumulative GPA of 2.75
    A minimum cumulative undergraduate grade point average (GPA) of 2.75 on a 4.0 scale, or an equivalent measure on a grading system that does not use a 4.0 scale. Those whose undergraduate GPA is below 2.75 must provide further documentation.
  3. English Proficiency for International Students 
    All UWM Graduate School applicants are required to demonstrate a suitable level of proficiency in the English language.
  4. Official GMAT & GRE scores.
  • A minimum GMAT score of 500 total (Quantitative score of 36, Verbal score of 17 for international students).
  • A minimum GRE score of 305 total (Quantitative score of 149, Verbal score of 142 for international students).
  • GMAT/GRE Waiver Policy

Application process

You will need to submit the following to complete the Graduate School application:

  1. Transcripts from every institution of higher learning attended will be needed. Unofficial transcripts can be uploaded at the time of application but official transcripts will be required upon acceptance. Transcripts should be emailed directly to the Graduate School.
  2. Submission of official GMAT or GRE scores must be sent directly from GMAC or ETS.
    – GMAT CODE: 1896
    – GRE CODE: Institution Code 1473, Dept. Code 4204
  3.  An updated resume.
  4. Statement of Purpose (1 to 2 pages on why you would like to earn your degree at the Lubar College of Business and your plans after graduation.)
  5. One or two Letter(s) of Recommendation are preferred but not required.
  6. In addition to the items listed above, international students must supply the following:
    –  All foreign institutional transcripts from any institution of higher learning attended.
    –  Applicants whose native language is not English, or who have not earned a degree in the United States, must submit TOEFL scores directly from ETS.
  7. Submit the $75.00 application fee.

Priority application deadlines are as follows but may be subject to change:

  • For any Fall semester: July 15th in the same calendar year
  • For any Spring semester: November 15th in the same calendar year
  • For any Summer semester: April 15th in the same calendar year.

Tuition Information

Please visit the following website for the most up-to-date tuition information based on the semester you will attend, and to review the Business Masters Fee schedule.

Graduate Student Services
Lubar Hall N251