MS in Management: Marketing
STEM-designated
From the expanding role of social media in empowering customers, to pressures from increased global competition, to revolutionary changes in technology and communication, the rules of marketing are constantly being rewritten.
With both consumer and B2B markets facing stiff competition, businesses need marketing experts that can strategically position them for success. The MS in Management – Marketing program places a strong focus on marketing strategy, marketing research, consumer behavior, and internet marketing. Additional emphasis on international operations gives students the tools needed to understand and overcome the economic, cultural, political, and legal barriers to international marketing. With a few more courses, you can also earn a certificate in an additional area.
Program Type
Master’s
Program Format
On Campus
Master’s in Marketing Required Courses (18 credits)
BUS ADM 762 Marketing Research
BUS ADM 765 Strategic Product and Brand Management
BUS ADM 767 Ideas and Applications of AI and Data Science in Different Fields
BUS ADM 806 International Marketing
BUS MGMT 708 Marketing Strategy: Concepts and Practice |
BUS MGMT 709 Predictive Analytics for Managers
Elective Courses (12 credits)
Students choose at least four of the following:
BUS ADM 544G New Product Development
BUS ADM 761 Seminar in Marketing (current topics)
BUS ADM 763 Marketing Analytics with Generative AI
BUS ADM 764 Buyer Behavior and Marketing Communications
BUS ADM 766 Marketing for Non-Profit Organizations
BUS ADM 769 Database Marketing
BUS ADM 793 Marketing Internship
BUS ADM 894 Internet Marketing
BUS ADM 899 Management Research Thesis/Project
BUS MGMT 713 Entrepreneurship: Venture Creation and Management
BUS MGMT 726 Study Abroad
Additional degree requirements and course descriptions for the Master’s in Marketing can be found on the Graduate School website.
Students admitted to the MS-Marketing program without sufficient background may need to complete additional courses. Please contact the Graduate Student Services Office for more information.
You may also be interested in:
Online Graduate Certificate in Business Analytics
Lubar marketing faculty have strength across a broad array of marketing specialties, including consumer behavior, internet marketing strategies, promotion and advertising, customer relationship management, and branding. With educational backgrounds in marketing, engineering, statistics, supply chain management, psychology, and international business, as well as corporate marketing experience, the group offers an extensive range of knowledge.
- Assistant Professor, Marketing
- V. Kanti Prasad Junior Faculty Scholar
- Business Advisory Council Faculty Scholar
- katdu@uwm.edu
- 414-251-8560
- Lubar Hall S387
- Judith H. and Gale E. Klappa Endowed Professor, Marketing
- sanjoy@uwm.edu
- 414-229-4224
- Lubar Hall N379
- Teaching Assistant Professor, Marketing
- Director, Business Scholars Program
- llipkins@uwm.edu
- 414-251-9430
- Lubar Hall N397
We’re excited to have you join the Lubar College of Business. Please explore the following information to learn more about admission, tuition, and the next steps towards joining us.