- Lecturer, Marketing
DBA, Walden University, Minneapolis, MN
MBA, American InterContinental University, Atlanta, GA
BS, Fashion Design, Bowling Green State University, Bowling Green, OH
Areas of Expertise
Dr. Lipkins has extensive experience in curriculum development in the areas of advertising, marketing research marketing management, marketing channels, consumer behavior, sales, and entrepreneurship. Her research interests focus on brand management tactics that marketers employ to access more clients, and how service elements within relationship marketing affect sales.
She has taught at Reinhardt University, Averett University, and Chattahoochee Technical College. She began her teaching career at Pusan University in Busan, South Korea, where she taught, mentored, and coached doctoral students selected to present their research in five English-speaking countries (Canada, New Zealand, Australia, South Africa, and the United States).