As leaders in the classroom as well as in management research, Lubar College of Business faculty combine applied research and theory with corporate experience and insight.

The end results? Knowledge that develops Lubar students into solid business professionals and managers. Classrooms that inspire and challenge. And new streams of thought that enhance research and practice.

Craft Beer Cans

What’s in a Name? For Craft Beers, a Lot
Manegold Chair of Strategic Management, Stanislav Dobrev, has studied how the unusual names craft beer brewers select for their product influence consumer appeal and authenticity. Read more

Featured Research

  • Using Personalized Warning Interfaces to Protect Against Phishing Website Attacks
    Phishing schemes are the most prevalent of internet crimes, with more than 500 million phishing attacks reported in 2022, according to Forbes Advisor. Phishing website attacks not only involve financial and personal risks for individuals, but can also result in detrimental compromises to corporate information and systems, government security agencies, and other organizations. Lubar College of Business researchers in Information Technology Management have been studying phishing website attacks and ways to reduce the threats. Fatemeh …
  • The Role of Ownership and Control in Overseas Expansion
    An important reason for a firm to expand overseas is the anticipated profit derived from a combination of its own resources with resources located in foreign countries. Firms that expand their operations to other countries typically possess some valuable resources such as technology, marketing expertise and management know-how, but can often benefit from complementary resources such as research talents, capacities for efficient manufacturing, and skills for local marketing and management in the host country. A …
  • What’s in a Name? For Craft Beers, a Lot
    Pathological Lager. Tactical Nuclear Penguin. M.C. Hammerschlagen. On the Wings of Armageddon. Breakout bands touring this summer? No. These are just some of the thousands of clever, funny, weird, and edgy names of craft beers, which continue to grow in popularity throughout the United States. According to the Brewers Association, there were 539 American craft breweries in 1994. In 2022, the count stood at 9,552. The craft industry comprises 13.2% of the U.S. beer market …

Research Seminar Series

The Lubar College of Business Research Seminar Series is a lively forum for discussion of scholarly topics by faculty and doctoral students. Lubar faculty, PhD candidates, and invited guests present their current research for feedback and engaging dialogue. Members of the campus community and other interested visitors are welcome to attend.

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