Research at Lubar

As leaders in the classroom as well as in management research, Lubar College of Business faculty combine applied research and theory with corporate experience and insight.

The end results? Knowledge that develops Lubar students into solid business professionals and managers. Classrooms that inspire and challenge. And new streams of thought that enhance research and practice.

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What’s in a Name? For Craft Beers, a Lot
Manegold Chair of Strategic Management, Stanislav Dobrev, has studied how the unusual names craft beer brewers select for their product influence consumer appeal and authenticity. Read more

Featured Research

Sharing the Shared Rides Through Double Auctions

In the hustle and bustle of modern urban transportation, multi-party carpooling emerges as an innovative trend taking the streets by storm. Imagine a system where you don’t just share a ride with one friend, but with a whole group of strangers heading in the same direction. It’s like a party on wheels that promises to reduce traffic congestion, save money, and expand social networks. However, like any party, organizing it can be quite a challenge. …



Navigating the Trade-Offs: Proprietary Costs and Equity Financing

In the world of finance, companies are constantly faced with decisions that involve balancing risk, competition, and growth. One such decision revolves around equity financing, where businesses must choose how and when to raise money by selling shares. This choice may seem straightforward, but it’s more complicated than it appears. Research by Associate Professor of Finance, Dr. Yianni Floros, co-authored with Dr. Konduru Sivaramakrishnan (Rice University) and Dr. Rustam Zufarov (University of Illinois Chicago), uncovers …



Stable Anchors and Dynamic Evolution: A Paradox Theory of Career Identity Maintenance and Change

We typically assume that changes in employment or profession trigger shifts to who we think we are in relation to our career—in other words, our career identity. Indeed, if we were to constantly question our career identity, we could end up in an identity crisis, not knowing who we are or what we want to do in our careers. We all need a common thread that pulls together various work experiences we’ve had in our …



Using Personalized Warning Interfaces to Protect Against Phishing Website Attacks

Phishing schemes are the most prevalent of internet crimes, with more than 500 million phishing attacks reported in 2022, according to Forbes Advisor. Phishing website attacks not only involve financial and personal risks for individuals, but can also result in detrimental compromises to corporate information and systems, government security agencies, and other organizations. Lubar College of Business researchers in Information Technology Management have been studying phishing website attacks and ways to reduce the threats. Fatemeh …