As leaders in the classroom as well as in management research, Lubar College of Business faculty combine applied research and theory with corporate experience and insight.

The end results? Knowledge that develops Lubar students into solid business professionals and managers. Classrooms that inspire and challenge. And new streams of thought that enhance research and practice.

Psychology of Choice Leads to Big Gains in Voluntary Giving
People love to express themselves so much that they’re actually willing to pay for the opportunity, as Assistant Professor of Marketing Katherine Du‘s research published in the Journal of Marketing shows. Read more

Featured Research

  • Maria Goranova
    The Corporate Objective and Contemporary Shareholders: Is It Time for “Strategic” Corporate Governance?
    The following was originally published in the Columbia Law School’s Blog on Corporations and the Capital Markets, and was authored by Maria Goranova, Professor of Strategic Management, Lubar College of Business at the University of Wisconsin-Milwaukee, and Lori Verstegen Ryan, Ralph V. Whitworth Chair in Corporate Governance at San Diego State University. The long-standing debate about corporate purpose has stirred multiple thought-provoking articles across various disciplines. Should companies embrace shareholder value maximization or deal with … Read more
  • Competitors
    For Businesses, It Pays to be Nice to Competitors on Social Media
    Brand competitors are not known for being kind to each other. Think of the legendary “ad wars” between Coke and Pepsi, Avis and Hertz, or McDonald’s and Burger King. But what would happen if brands played nicely with each other on social media? A group of researchers from the University of Wisconsin-Milwaukee and Duke University wondered that after noticing tweets by Xbox and PlayStation congratulating Nintendo on the launch of new products. In a study … Read more
  • Stock Buyback Image
    Do Executives Really Benefit From Stock Repurchases?
    A Wall Street Journal article earlier this month reported that stock buybacks in 2022 are proceeding at a record clip. Citing data from Goldman Sachs Group Inc., the article stated that – in the first two months of the year alone – firms in the S&P 500 have announced buyback plans valued at $238 billion., PepsiCo, Union Pacific, Best Buy, and Colgate-Palmolive are among the firms accounted for in this “surge of activity,” with … Read more

Research Seminar Series

The Lubar College of Business Research Seminar Series is a lively forum for discussion of scholarly topics by faculty and doctoral students. Lubar faculty, PhD candidates, and invited guests present their current research for feedback and engaging dialogue. Members of the campus community and other interested visitors are welcome to attend.

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