Research at Lubar

As leaders in the classroom as well as in management research, Lubar College of Business faculty combine applied research and theory with corporate experience and insight.

The end results? Knowledge that develops Lubar students into solid business professionals and managers. Classrooms that inspire and challenge. And new streams of thought that enhance research and practice.

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What’s in a Name? For Craft Beers, a Lot
Manegold Chair of Strategic Management, Stanislav Dobrev, has studied how the unusual names craft beer brewers select for their product influence consumer appeal and authenticity. Read more

Featured Research

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  What’s in a Name? For Craft Beers, a Lot

  Pathological Lager. Tactical Nuclear Penguin. M.C. Hammerschlagen. On the Wings of Armageddon. Breakout bands touring this summer? No. These are just some of the thousands of clever, funny, weird, and edgy names of craft beers, which continue to grow in popularity throughout the United States. According to the Brewers Association, there were 539 American craft breweries in 1994. In 2022, the count stood at 9,552. The craft industry comprises 13.2% of the U.S. beer market … Read more

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  Analytics and Coordination of Care in the Healthcare Industry

  Coordination of care in the healthcare setting may not only result in better patient outcomes, but also stands to make a significant dent healthcare costs in the U.S., where 18.3% of gross domestic product was attributed to healthcare spending in 2021. In fact, a 2019 study published in the Journal of the American Medical Association found that failures in care coordination account for $27.2 billion to $78.2 billion in waste per year in the United … Read more

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  Alexa, Should My Company Invest in Voice Technology?

  If you have a smart speaker (50% of internet users do), you may ask your smart “friend” to provide the current temperature, to turn on your favorite podcast, or to dig into the internet for a factoid you urgently need. But how about engaging it to turn on your oven or your lights, to retrieve your bank balance, or to place a restaurant order? Companies investing in these technologies are trying to enhance their customers’ … Read more