As leaders in the classroom as well as in management research, Lubar College of Business faculty combine applied research and theory with corporate experience and insight.
The end results? Knowledge that develops Lubar students into solid business professionals and managers. Classrooms that inspire and challenge. And new streams of thought that enhance research and practice.
What’s in a Name? For Craft Beers, a Lot
Manegold Chair of Strategic Management, Stanislav Dobrev, has studied how the unusual names craft beer brewers select for their product influence consumer appeal and authenticity. Read more
Featured Research
- Stable Anchors and Dynamic Evolution: A Paradox Theory of Career Identity Maintenance and ChangeWe typically assume that changes in employment or profession trigger shifts to who we think we are in relation to our career—in other words, our career identity. Indeed, if we were to constantly question our career identity, we could end up in an identity crisis, not knowing who we are or what we want to do in our careers. We all need a common thread that pulls together various work experiences we’ve had in our …
- Using Personalized Warning Interfaces to Protect Against Phishing Website AttacksPhishing schemes are the most prevalent of internet crimes, with more than 500 million phishing attacks reported in 2022, according to Forbes Advisor. Phishing website attacks not only involve financial and personal risks for individuals, but can also result in detrimental compromises to corporate information and systems, government security agencies, and other organizations. Lubar College of Business researchers in Information Technology Management have been studying phishing website attacks and ways to reduce the threats. Fatemeh …
- The Role of Ownership and Control in Overseas ExpansionAn important reason for a firm to expand overseas is the anticipated profit derived from a combination of its own resources with resources located in foreign countries. Firms that expand their operations to other countries typically possess some valuable resources such as technology, marketing expertise and management know-how, but can often benefit from complementary resources such as research talents, capacities for efficient manufacturing, and skills for local marketing and management in the host country. A …
Research Seminar Series
The Lubar College of Business Research Seminar Series is a lively forum for discussion of scholarly topics by faculty and doctoral students. Lubar faculty, PhD candidates, and invited guests present their current research for feedback and engaging dialogue. Members of the campus community and other interested visitors are welcome to attend.
- Oct11October 11, 2024, 10:30am - 12:00pm