As leaders in the classroom as well as in management research, Lubar School of Business faculty combine applied research and theory with corporate experience and insight.

The end results? Knowledge that develops Lubar students into solid business professionals and managers. Classrooms that inspire and challenge. And new streams of thought that enhance research and practice.

Psychology of Choice Leads to Big Gains in Voluntary Giving
People love to express themselves so much that they’re actually willing to pay for the opportunity, as Assistant Professor of Marketing Katherine Du‘s research published in the Journal of Marketing shows. Read more


Featured Research

  • Communication graphic
    TV-Induced Emotions and Online Word-of-Mouth Advertising
    Social media channels such as Twitter have emerged as the de-facto platforms for information sharing and communication, including during many television programs. Social chatter has added entertainment value and fun for many of us while we watch fan favorites like Dancing with the Stars, The Voice, and the Super Bowl. This convergence of TV programs and real-time social media responses even has a name: social TV. But social TV can provide far more than entertainment … Read more
  • Desk with Computer
    What Consumer Psychology Tells Us About Social Change Movements
    FedEx, a major sponsor of the Washington Football Team, pressured the NFL team to change its name from the Washington Redskins. Nike launched a high-profile campaign to support the Black Lives Matter movement. Starbucks has come out for transgender equity and LGBTQ inclusion. Consumer psychologists know that people affiliate with brands the same way they affiliate with people to form communities. And more and more, consumers are expecting brands and companies to take a stand on social … Read more
  • Industrial Warehouse
    Inventory Risk Management in Cross-Border E-commerce
    With many of us working from home over the last year, we’ve become increasingly accustomed (and perhaps even excited) to seeing the UPS, Fed Ex, or Amazon truck roll up our driveways. While it remains to be seen whether Covid-19 will affect online shopping in the long run, it is clear that it was already on the rise before the pandemic struck. According to the Centre for Retail Research, American online sales grew from about … Read more

Research Seminar Series

The Lubar School of Business Research Seminar Series is a lively forum for discussion of scholarly topics by faculty and doctoral students. Lubar faculty, PhD candidates, and invited guests present their current research for feedback and engaging dialogue. Members of the campus community and other interested visitors are welcome to attend.


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