• Stock Buyback Image
    Do Executives Really Benefit From Stock Repurchases?
    A Wall Street Journal article earlier this month reported that stock buybacks in 2022 are proceeding at a record clip. Citing data from Goldman Sachs Group Inc., the article stated that – in the first two months of the year alone – firms in the S&P 500 have announced buyback plans valued at $238 billion. Amazon.com, PepsiCo, Union Pacific, Best Buy, and Colgate-Palmolive are among the firms accounted for in this “surge of activity,” with … Read more
  • Illustration of chatbot and customer
    Does Humanizing How a Chatbot Interacts Make a Difference?
    Even if you’re not familiar with the term “chatbot,” it’s more than likely that you know one — named Alexa. Yes, that Alexa. As in, “Alexa, how far is it from Anchorage to Miami?” or “Alexa, where can I watch Game of Thrones?” In brief, a chatbot is an artificial intelligence (AI) tool that can understand and answer questions. Beyond the practical (and entertainment) value chatbots like Alexa provide, these technologies are increasingly being adopted … Read more
  • Purushottam Papatla
    How Advertisers Are Using Mounds of Data to Persuade Us to Buy
    The season of shopping is upon us, and retailers and marketers are bombarding us with messages about purchasing. Even without the effect of holidays, the average person is exposed to more than 4,500 commercial messages every day. Most of these advertisements are easy to ignore, leaving marketers to grapple with ways to get their messages heard. So what is it about an ad – whether it’s traditional or digital – that stops us in our … Read more
  • Person doing online review
    Reducing Online Product Returns by Expanding Customer Reviews
    For most of us, our online retail shopping increased significantly during the pandemic. More than likely, our online shopping returns increased at an even greater rate. And why not? Most retailers feel compelled to have an easy return policy in order to keep their customers happy. But as with all things, that comes with a cost. Definitely, a cost that’s been felt by businesses. And almost certainly, a cost that’s being passed on to the … Read more
  • Communication graphic
    TV-Induced Emotions and Online Word-of-Mouth Advertising
    Social media channels such as Twitter have emerged as the de-facto platforms for information sharing and communication, including during many television programs. Social chatter has added entertainment value and fun for many of us while we watch fan favorites like Dancing with the Stars, The Voice, and the Super Bowl. This convergence of TV programs and real-time social media responses even has a name: social TV. But social TV can provide far more than entertainment … Read more
  • Desk with Computer
    What Consumer Psychology Tells Us About Social Change Movements
    FedEx, a major sponsor of the Washington Football Team, pressured the NFL team to change its name from the Washington Redskins. Nike launched a high-profile campaign to support the Black Lives Matter movement. Starbucks has come out for transgender equity and LGBTQ inclusion. Consumer psychologists know that people affiliate with brands the same way they affiliate with people to form communities. And more and more, consumers are expecting brands and companies to take a stand on social … Read more
  • Industrial Warehouse
    Inventory Risk Management in Cross-Border E-commerce
    With many of us working from home over the last year, we’ve become increasingly accustomed (and perhaps even excited) to seeing the UPS, Fed Ex, or Amazon truck roll up our driveways. While it remains to be seen whether Covid-19 will affect online shopping in the long run, it is clear that it was already on the rise before the pandemic struck. According to the Centre for Retail Research, American online sales grew from about … Read more
  • Belle Ragins
    Gaining Perspective: The Impact of Close Cross-race Friendships on Diversity Training and Education
    Most organizations and universities recognize the importance of diversity training and education. However, questions remain about whether, and for whom, these efforts are effective. Does diversity education help employees and students develop the skills needed to work in an increasingly diverse workforce? What pretraining experiences, attitudes, and characteristics influence the effectiveness of diversity education? Are there specific techniques that can optimize the effectiveness of diversity education for students and employees? A study by Belle Rose Ragins and Kyle Ehrhardt published … Read more
  • Professor Katherine Du
    Psychology of Choice Leads to Big Gains in Voluntary Giving
    While purchasing coffee a few years ago, Katherine Du noticed the unusual way that the café’s baristas were eliciting tips. Instead of one jar, two jars sat side by side on the counter. One was labeled “Star Wars” and the other, “Star Trek.” Soon, she began to see this method applied to charitable giving too. For example, the American Society for the Prevention of Cruelty to Animals used a campaign that invited donors to express … Read more