Sanjoy Ghose

Sanjoy Ghose

  • Judith H. and Gale E. Klappa Endowed Professor, Marketing


PhD, Marketing (minor Statistics) Carnegie-Mellon University
MS, Marketing, Carnegie-Mellon University
MBA, Washington State University
BTech (Honors with First Class), Electrical Engineering, Indian Institute of Technology, Kharagpur, India

Areas of Expertise

Dr. Ghose specializes in modeling consumer perceptions and consumer choice. His current research focuses on modeling issues in areas such as competitive market structure analysis, models of business analytics, pricing, optimum product design and the marketing-manufacturing interface.

Professional Activities

Dr. Ghose has published 65 academic papers. His articles have appeared in the three top (UT Dallas) Marketing journals that publish quantitative research papers: Marketing Science, the Journal of Marketing, the Journal of Marketing Research, including a single-authored paper in the Journal of Marketing Research.

In addition his articles have appeared in Production and Operations Management Journal (a UT Dallas journal), the Journal of Business, Marketing Letters, International Journal of Research in Marketing, Journal of Advertising Research, Computers & Operations Research, Omega, Journal of Business Research, International Journal of Forecasting, European Journal of Operational Research, Communications in Statistics: Theory and Methods, Journal of Retailing, among others. Dr. Ghose has also served as a reviewer for the National Science Foundation (NSF) on the subject of forecasting by using neural networks. He is a member of the Institute of Operations Research and Management Sciences (INFORMS). He is an Editorial Board Member of theĀ Journal of Business Research and the Journal of Marketing Analytics. He has been awarded the Izzet Sahin Memorial Research Award from the Lubar College on four occasions: in 1994, 2007, 2016 and 2022.