Katherine Du

Katherine Du

  • Assistant Professor, Marketing


PhD, Marketing, Duke University
BA, Psychology with Honors, University of Chicago

Areas of Expertise

Dr. Du is a consumer psychologist researching consumer self-expression, identity-signaling consumption, branding, and authenticity in the marketplace, with a substantive interest in findings that benefit consumers and/or society. She leverages her expertise in experimental methods to investigate the causal relationships underlying these topics. Dr. Du teaches Consumer Behavior to undergraduate students and has won multiple awards and high evaluation marks for her approach and performance.

Professional Activities

Dr. Du's work has been published in top-tier academic journals, such as the Journal of Consumer Research, Journal of Marketing, Journal of Experimental Psychology: General, and Journal of the Association for Consumer Research, and summarized by a number of popular press outlets, including Harvard Business Review, National Public Radio, and Forbes. She has presented her work and lead symposia at the Association for Consumer Research Conference, the Society for Consumer Psychology Conference, and the American Marketing Association Conference. She has reviewed for journals such as the Journal of Marketing and the Journal of Marketing Research

Curriculum Vitae