Katherine Du

Assistant Professor, Marketing

(414) 251-8560
Lubar Hall S387


PhD, Marketing, Duke University
BA, Psychology with Honors, University of Chicago

Areas of Expertise

Dr. Du's research focuses on consumer self-expression and identity-signaling consumption. She is also interested in what causes consumers and consumption objects to feel and/or be perceived as authentic and the consequences of that perception. Dr. Du teaches consumer behavior.

Professional Activities

Dr. Du's work has been published in the Journal of Experimental Psychology: General and the Journal of Marketing. She has presented her work at the Association for Consumer Research Conference, the Society for Consumer Psychology Conference, and the American Marketing Association Conference. In 2018, Dr. Du was selected as an American Marketing Association-Sheth Foundation Doctoral Consortium Fellow.

Curriculum Vitae