Katherine Du

Katherine Du

  • Assistant Professor, Marketing

Education

PhD, Marketing, Duke University
BA, Psychology with Honors, University of Chicago

Areas of Expertise

Dr. Du's research focuses on consumer self-expression, identity-signaling consumption, and authenticity in the marketplace. Her research, which primarily leverages experimental psychology methods to investigate these topics, has been published in top-tier academic journals. She teaches Consumer Behavior to undergraduate students, winning multiple awards and high evaluation marks for her approach and performance.

Professional Activities

Dr. Du's work has been published in the Journal of Experimental Psychology: General and the Journal of Marketing and summarized by a number of popular press outlets. She has presented her work and lead symposia at the Association for Consumer Research Conference, the Society for Consumer Psychology Conference, and the American Marketing Association Conference. As a doctoral student, Dr. Du was selected as an American Marketing Association-Sheth Foundation Doctoral Consortium Fellow. She has reviewed for journals such as the Journal of Marketing and the Journal of Marketing Research.

Curriculum Vitae

Leading Through Analytics and Innovation