Pallav Routh

Pallav Routh

  • Assistant Professor, Marketing


PhD, Marketing, University of Texas at San Antonio
MS, Applied Statistics and Operations Research, Bowling Green State University

Areas of Expertise

Dr. Routh’s expertise lies in the domain of marketing strategy and quantitative marketing, where he combines machine learning methods with traditional econometric modeling techniques, especially text-based modeling techniques.

His current research focuses on contemporary issues in the realm of B2B relationship marketing, frontline sales management, and social network analysis. In the past, he has worked on topics related to customer relationship management. Dr. Routh’s work has been published in Journal of Operations Research Society.

Professional Activities

Dr. Routh is a member of American Marketing Association and Informs Society for Marketing Science.