- Assistant Professor, Marketing
PhD, Business Administration (Marketing Concentration), Pennsylvania State University
MS, Statistics, University of Illinois at Urbana-Champaign
BBA/BS, Business Administration and Applied Statistics, Yonsei University, South Korea
Areas of Expertise
Dr. Kang specializes in dynamic empirical modeling of issues related to strategic marketing. His current research focuses on firm’s sustainability and corporate social responsibility (CSR) decision. He also specialized in analyzing organizational advertising spending and media choice decision. He teaches courses in International Marketing, and has taught several undergraduate and graduate marketing classes such as Marketing Research and Consumer Behavior.
Dr. Kang is a member of the American Marketing Association. His articles have been published in the Journal of Marketing.