Tracy Rank Christman

Tracy Rank-Christman

  • Assistant Professor, Marketing
  • Roger L. Fitzsimonds Junior Faculty Scholar


PhD, Marketing with a Minor in Psychology, Rutgers University
MS, Interdisciplinary Studies - Consumer Psychology, DePaul University
BA, Psychology and Sociology, Indiana University

Areas of Expertise

Dr. Tracy Rank-Christman is an Assistant Professor of Marketing at the University of Wisconsin-Milwaukee (UWM). Her research primarily centers around consumer identities with a particular focus on exploring the intersection between how consumers see themselves and how they are portrayed or addressed in the marketplace. A second area of Tracy’s work explores social change. Tracy has taught several courses including Consumer Behavior and Events and Entertainment Marketing (Marketing Seminar). In 2021, she was recognized with a Teaching Excellence Award from the Lubar College of Business.

Professional Activities

Tracy has published in academic journals, including, but not limited to the Journal of Consumer Psychology (Financial Times 50), the Journal of Business Ethics (Financial Times 50), and the Journal of the Association of Consumer Research. Her work has made a significant impact, as evidenced by high download numbers, and has earned Tracy numerous awards.

Additionally, as a junior faculty member, Tracy was recognized by the Lubar College of Business for her scholarly research achievements for four consecutive years from 2020 to 2023. She has also published several book chapters, has spoken at various conferences, and has reviewed for many top journals such as Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology, as well as various conferences (e.g., Association for Consumer Research, Society for Consumer Psychology).