I-Hsuan (Shaine) Chiu

Assistant Professor, Marketing


chiui@uwm.edu
(414) 229-3773
Lubar Hall N395

Education

PhD, Business Administration, University of Iowa
Master of Science in Statistics, Ohio State University, Ohio
Master of Business Administration, National Taiwan University, Taiwan
Bachelor of Arts in Economics, National Taiwan University, Taiwan

Areas of Expertise

Dr. Chiu’s research interests are in the area of choice modeling.  More specifically, she is interested in bringing consumer behavior theories into quantitative research. She teaches courses in Marketing Research.

Professional Activities

Dr. Chiu’s research has been presented at the Marketing Science and Art Forum.