Amit Bhatnagar

Amit Bhatnagar

  • Director, PhD Program
  • Professor, Marketing
  • Dean's Research Fellow


PhD, Marketing, State University of New York at Buffalo
MS, Aeronautical Engineering, IIT, Kanpur
BS, Mechanical Engineering, IIT, Kanpur

Areas of Expertise

Dr. Bhatnagar specializes in marketing on the web. His current research focuses on consumer information search behavior on the web, advertising models for the web, benefits and risks of online shopping, and competition among different retail formats. He also specializes in analyzing advertising data for traditional media channels. He teaches courses on international marketing and principles of marketing. He has led several Study Abroad courses to UK, Ireland, Belgium, Netherlands, Spain, Portugal, Germany, Austria, Czech Republic, Slovakia, Hungary, Croatia, Slovenia, and Switzerland.

Professional Activities

Dr. Bhatnagar has published papers in Information Systems ResearchJournal of BusinessMarketing LettersJournal of AdvertisingJournal of Business ResearchJournal of RetailingEuropean Journal of Operations ResearchCommunications of ACM, and International Journal of Research in Marketing.

He is on the Editorial Board of Journal of Business Research, Journal of Consumer Marketing and Journal of Services Research. He has served as a reviewer for Marketing ScienceMarketing LettersJournal of Retailing, and Journal of Business Research. Dr. Bhatnagar chaired the session on Marketing Analytics at the Academy of Marketing Science conference, 2016. He has been invited many times to teach courses at Business Schools in Greece and India.