Digital Marketing Certificate
From building an effective digital content strategy to understanding paid media and marketing analytics, this certificate allows you to gain a better understanding of the marketing tools and knowledge needed to manage in this rapidly changing landscape.
Whether you are just starting your career, or getting up to speed on digital concepts, this program provides key skills for marketers at all levels. Learn from industry experts through hands-on, interactive exercises and discussions, yielding deliverables you can take to your management team.
Who Should Attend
Those responsible for any aspect of marketing within their organization. Candidates for the Digital Marketing Certificate should have a degree in marketing or a related field, and/or two years of marketing-related experience.
Benefits and Learning Outcomes
- Gain relevant digital marketing skills from an accredited university
- Benefit from a comprehensive curriculum that provides the fundamental and advanced skills required for well-rounded digital marketers
- Experience a mentored program structure that allows you to work closely with instructors who are leading experts in the industry
- Walk away with program deliverables for your organization that help you go beyond listening to doing
Curriculum Requirements
Earn the certificate by completing 3 core courses and 2 elective courses within 2 years.
Building an Integrated Digital Content Marketing Strategy
Weekdays, Oct. 31-Nov. 13
Mar. 10-24, 2017
Foundations for Effective Digital Marketing
Course available Sept. 26-Oct. 23 Closed
Course available Jan. 30-Feb. 26, 2017
Improve Marketing Results Using Analytics
Fri., Nov. 18
Thu., Mar. 30, 2017
Introduction to Digital Marketing Analytics
Tue., Oct. 11
Thu., Feb. 16, 2017
Paid Media – Reaching Your Target Audience
Jan. 13-Feb. 10, 2017
June 9-July 7, 2017
Earn the certificate by completing 3 core courses and 2 electives within 2 years.
Wed., Feb. 8, 2017
Thu., Oct. 20
Tue., Mar. 21, 2017
Creating a Social Media Content Plan for your Organization – Content Production and Syndication
Course available Jan. 23-Feb. 5, 2017
Course available June 12-25, 2017
Email Marketing and Marketing Automation: Using Email to Nurture and Drive Sales
Tue., Oct. 25
Fri., May 5, 2017
SEO – Definitive Guide to Higher Ratings
Wed., Dec. 7
Wed., Apr. 26, 2017
Writing Web Content That Works
Course available Dec. 5-18
Course available Apr. 24-May 7, 2017
Creating a Social Media Content Plan for your Organization – Content Production and Syndication
Course available Jan. 23-Feb. 5, 2017
Course available June 12-25, 2017
Foundations for Effective Digital Marketing
Course available Sept. 26-Oct. 23 Closed
Course available Jan. 30-Feb. 26, 2017
Writing Web Content That Works
Course available Dec. 5-18
Course available Apr. 24-May 7, 2017
In Partnership With
