Digital Marketing Certificate
From building an effective digital content strategy to understanding digital advertising and marketing analytics, this certificate allows you to gain a better understanding of the marketing tools and knowledge needed to manage in this rapidly changing landscape.
Whether you are just starting your career or getting up to speed on digital concepts, this program provides key skills for marketers at all levels. Learn from industry experts through hands-on, interactive exercises and discussions, yielding deliverables you can take to your management team.
Earn a Professional Certificate in Digital Marketing from Wisconsin’s premier public, urban university. Increase your skills, earning potential,and value in the workplace.
Who Should Attend
Those responsible for any aspect of marketing within their organization. Candidates for the Digital Marketing Certificate should have a degree in marketing or a related field, and/or two years of marketing-related experience.
Benefits and Learning Outcomes
- Gain relevant digital marketing skills from an accredited university
- Benefit from a comprehensive curriculum that provides the fundamental skills required for well-rounded digital marketers
- Experience a mentored program structure that allows you to work closely with instructors who are leading experts in the industry
- Walk away with program deliverables for your organization that help you go beyond listening to doing
Curriculum Requirements
Earn the certificate by completing 3 core courses and 2 elective courses within 2 years.
Building an Integrated Digital Content Marketing Strategy
Fri., Nov. 3-17
Weekdays, Mar. 9-23, 2018
Foundations for Effective Digital Marketing
Course available Oct. 2-29
Course available Feb. 26-Mar. 25, 2018
Improve Marketing Results Using Advanced Analytics Techniques
Thu., Nov. 9
Fri., Mar. 23, 2018
Introduction to Digital Marketing Analytics
Tue., Oct. 10
Wed., Feb. 21, 2018
Earn the certificate by completing 3 core courses and 2 electives within 2 years.
Thu., Sept. 28
Wed., Feb. 7, 2018
Tue., Oct. 31
Thu., Apr. 26, 2018
Advertising on Facebook, Twitter and Other Social Platforms
Fri., June 8, 2018
Wed.-Thu., Nov. 8-9
Thu.-Fri., Apr. 12-13, 2018
Google AdWords: Getting the Most from Paid Search
Tue., May 22, 2018
SEO – Definitive Guide to Higher Ratings
Tue., Dec. 5
Thu., May 3, 2018
What’s New in Social Media: Leveraging Trends to Build a Successful Social Strategy
Thu., Oct. 19
Wed., Apr. 11, 2018
Write High-Impact Copy for your Website
Tue., Apr. 17, 2018
Foundations for Effective Digital Marketing
Course available Oct. 2-29
Course available Feb. 26-Mar. 25, 2018
