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Digital Marketing Certificate

From building an effective digital content strategy to understanding paid media and marketing analytics, this certificate allows you to gain a better understanding of the marketing tools and knowledge needed to manage in this rapidly changing landscape.

Whether you are just starting your career, or getting up to speed on digital concepts, this program provides key skills for marketers at all levels. Learn from industry experts through hands-on, interactive exercises and discussions, yielding deliverables you can take to your management team.

Who Should Attend

Those responsible for any aspect of marketing within their organization. Candidates for the Digital Marketing Certificate should have a degree in marketing or a related field, and/or two years of marketing-related experience.

Benefits and Learning Outcomes

  •  Gain relevant digital marketing skills from an accredited university
  • Benefit from a comprehensive curriculum that provides the fundamental and advanced skills required for well-rounded digital marketers
  • Experience a mentored program structure that allows you to work closely with instructors who are leading experts in the industry
  • Walk away with program deliverables for your organization that help you go beyond listening to doing

Curriculum Requirements

Earn the certificate by completing 3 core courses and 2 elective courses within 2 years.

Earn the certificate by completing 3 core courses and 2 elective courses within 2 years.

Building an Integrated Digital Content Marketing Strategy

Weekdays, Oct. 31-Nov. 13

Mar. 10-24, 2017

Foundations for Effective Digital Marketing

Course available Sept. 26-Oct. 23 Closed

Course available Jan. 30-Feb. 26, 2017

Improve Marketing Results Using Analytics

Fri., Nov. 18

Thu., Mar. 30, 2017

Introduction to Digital Marketing Analytics

Tue., Oct. 11

Thu., Feb. 16, 2017

Paid Media – Reaching Your Target Audience

Jan. 13-Feb. 10, 2017

June 9-July 7, 2017

Earn the certificate by completing 3 core courses and 2 electives within 2 years.

Adobe InDesign – Basics

Wed., Feb. 8, 2017

Adobe Photoshop – Basics

Thu., Oct. 20

Tue., Mar. 21, 2017

Creating a Social Media Content Plan for your Organization – Content Production and Syndication

Course available Jan. 23-Feb. 5, 2017

Course available June 12-25, 2017

SEO – Definitive Guide to Higher Ratings

Wed., Dec. 7

Wed., Apr. 26, 2017

Writing Web Content That Works

Course available Dec. 5-18

Course available Apr. 24-May 7, 2017

Creating a Social Media Content Plan for your Organization – Content Production and Syndication

Course available Jan. 23-Feb. 5, 2017

Course available June 12-25, 2017

Foundations for Effective Digital Marketing

Course available Sept. 26-Oct. 23 Closed

Course available Jan. 30-Feb. 26, 2017

Writing Web Content That Works

Course available Dec. 5-18

Course available Apr. 24-May 7, 2017