Decoding consumer behavior
In a world flooded with customer data, Purush Papatla looks to psychology to interpret what it all means.
Research
From trauma to healing
UWM researchers have developed tools to help families and communities.
Learning with a virtual reality table
Lab director Jian Zhao says UWM’s hologram table takes group planning, design and research collaborations to a new level.
Designing a one-block fountain that runs on rainwater
Architect James Wasley designed a rainwater fountain that recirculates and cleans runoff, and enhances Milwaukee’s Harbor District.
Inside the new Lubar Entrepreneurship Center
The center will make entrepreneurship an integral part of the UWM experience for all students and faculty members.
Shining a new light on MS treatment
Researchers are experimenting with infrared light as a treatment for symptoms of multiple sclerosis.
Getting computers to know your face
A 2-year-old recognizes her mother immediately, but emotion or simple sunglasses can foil computers.
Studying Great Lakes half a world apart
Lessons learned researching Lake Michigan have helped to better understand one of the African Great Lakes.
The growing pervasiveness of demagogic rhetoric
A study of presidential debates finds speech that’s manipulative, deceptive or violates norms is becoming more common.
A promising search for relief without addiction
After losing his wife to addiction, Daniel Knutson aims to develop nonaddictive drugs for depression and migraine pain.