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Saturday, July 2, 2022

UWM Report

News from the University of Wisconsin-Milwaukee

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Business

For businesses, it pays to be nice to competitors on social media

By Laura OttoApril 18, 2022Business & World AffairsBusiness

For businesses, it pays to be nice to competitors on social media

By Laura OttoApril 18, 2022Business & World AffairsBusiness

In a study that’s created a buzz among marketing professionals, the researchers from UWM and Duke University found that when a brand compliments a competitor on social media, it boosts the brand’s reputation sales.

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Automated hiring systems could be making the worker shortage worse

By Sarah VickeryJuly 1, 2022Business & World AffairsBusiness

Companies are increasingly turning to automation to assist in the hiring process, but those algorithms could be causing harm, UWM researcher Noelle Chesley has found.

Business, government leaders laud launch of FlexRide project

By Kathy QuirkMarch 10, 2022Business & World AffairsBusiness

A new service led by UWM researchers that connects workers with jobs is very much needed, local leaders said Wednesday.

Better pay for truckers may save money over the long haul, study finds

By Genaro C. ArmasJanuary 6, 2022Business & World AffairsBusiness

UWM economist James Peoples found that a 6% increase in wages could go a long way toward solving a shortage of drivers, which has collided in the pandemic with an increase in demand for shipping.

A greener business model: How the private sector can lead where government hasn’t

By Laura OttoNovember 24, 2021Business & World AffairsBusiness

With governments seemingly unable to make progress on combating climate change, Melissa Scanlan argues that private businesses can lead the way.

How advertisers are using mounds of data to persuade us to buy

By Laura OttoNovember 18, 2021Business & World AffairsBusiness

On this episode of Curious Campus, UWM’s new podcast about science, discovery and culture, Purush Papatla tells us how social and data scientists are mining a sea of information to uncover the secrets of consumer behavior.

How spurring more tips can be as simple as cats vs. dogs

By Laura OttoNovember 11, 2021Business & World AffairsBusiness

On this episode of Curious Campus, UWM’s new podcast about science, discovery and culture, Katherine Du and Jacqueline Rifkin talk about how consumers express themselves through the things they buy.

UWM researchers lead team awarded $1 million grant to close equity gaps in accessing jobs

By Genaro C. ArmasOctober 6, 2021Business & World AffairsBusiness

UWM faculty and staff members lead a team awarded a $1 million grant from the National Science Foundation to implement a pilot “microtransit” project that they hope makes it easier for residents from segregated city neighborhoods to reach suburban areas with more jobs.

Regents get a first look at UWM’s digital manufacturing research center

By Laura OttoJune 4, 2021Business & World AffairsBusiness

Members of the Board of Regents and chancellors at other UW System universities on Thursday toured UWM’s Connected Systems Institute, which just unveiled its first industry test bed, a factory production line and its “digital twin” that will be used for learning and collaborative research.

What consumer psychology tells us about social change movements

By Laura OttoMarch 25, 2021Business & World AffairsBusiness

Consumer psychology has long acknowledged the power of social norms. Now it can help us understand how social movements change norms and how people turn beliefs into action, according to new work by a team of researchers that includes two from the Lubar School of Business at UWM.

Historian tells a story of Black capitalism through beer

By Kathy QuirkMarch 12, 2021Business & World AffairsBusiness

For John Harry, a graduate student in history at UWM, the story of Peoples Brewery in Oshkosh, Wisconsin’s first and only Black-owned brewery, is a way to tell the history of how Black entrepreneurs tried to make a place for themselves in society.

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Latest

  1. Automated hiring systems could be making the worker shortage worse
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  2. Val Klump receives Lifetime Achievement Award
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