Business
UWM alumna dreams of using her skills to tackle wealth inequality
Gabrielle Naomi Armon-Wickers started learning about investing simply because she liked it. Now, she wants to use her career to help not just herself, but also others in the Black community.
UWM instructor and entrepreneur is shaping Milwaukee’s tech future
UWM teaching faculty Matthew Friedel is working to help students and startups succeed — and positioning Milwaukee as a hub for tech and entrepreneurship.
The hidden psychology behind simple pricing amid the rise of AI
With the rise of artificial intelligence and big data, businesses can fine-tune prices to try to maximize profit. But new research from UW-Milwaukee suggests the opposite can be true: Fewer, better-designed price points may work better.
Highlighting UWM alumni-owned businesses on Small Business Saturday
This is a good chance to consider spending at local businesses rather than big-box retailers. Better yet, why not support businesses owned by UWM alumni? Here are a few to consider.
‘Bunch of jerks’: Research shows how brands can benefit from reclaiming insults
Companies usually ignore or try to refute criticism. But often, there’s a better way to respond, UWM researcher Katherine Du found.
Undergrad students study AI outsourcing and what it means for human jobs
Businesses are increasingly turning to AI outsourcing to increase productivity. Gaurav Sachdeva and Gaurav Saluja are finding that the effects are not always what we might expect.
Sociology alum brings sustainability to the vineyard
Meghan Murphy parlayed her degree into her dream job, overseeing Gundlach Bundschu Winery’s fields in California, ensuring that the operation is environmentally sound for generations to come.
How AI-powered chatbots can make – or break – consumer trust
The growing popularity of generative AI programs has supercharged the presence, and abilities, of those little text bubbles that pop up in the corner of so many consumer sites.
UWM helps student navigate career goals, and he lands a job that fits just right
Amir Foysal, an international student at UWM from Bangladesh, had a career goal: to find a position that blended business and technology. But he was struggling to find job titles that fit what he was looking for.
UWM Research Foundation awards bridge grants to UWM-related companies
The Bridge Grant Program invests in new companies of UWM faculty, staff and students that have licensed intellectual property from the research foundation.