Business
‘Bunch of jerks’: Research shows how brands can benefit from reclaiming insults
Companies usually ignore or try to refute criticism. But often, there’s a better way to respond, UWM researcher Katherine Du found.
Undergrad students study AI outsourcing and what it means for human jobs
Businesses are increasingly turning to AI outsourcing to increase productivity. Gaurav Sachdeva and Gaurav Saluja are finding that the effects are not always what we might expect.
Sociology alum brings sustainability to the vineyard
Meghan Murphy parlayed her degree into her dream job, overseeing Gundlach Bundschu Winery’s fields in California, ensuring that the operation is environmentally sound for generations to come.
How AI-powered chatbots can make – or break – consumer trust
The growing popularity of generative AI programs has supercharged the presence, and abilities, of those little text bubbles that pop up in the corner of so many consumer sites.
UWM helps student navigate career goals, and he lands a job that fits just right
Amir Foysal, an international student at UWM from Bangladesh, had a career goal: to find a position that blended business and technology. But he was struggling to find job titles that fit what he was looking for.
UWM Research Foundation awards bridge grants to UWM-related companies
The Bridge Grant Program invests in new companies of UWM faculty, staff and students that have licensed intellectual property from the research foundation.
Student entrepreneurs look to streamline construction projects
Miscommunication and cost overruns can abound in any building project. Two UWM student entrepreneurs are developing a way to overcome these problems, especially in developing countries where language and technology barriers add to the challenges.
Lubar College of Business signs MBA agreement with Indian university
The University of Wisconsin-Milwaukee Lubar College of Business has reached an agreement with the Indian Institute of Technology Kanpur (IITK) to bring early MBA students to the Milwaukee campus to complete their degrees.
UWM alum Satya Nadella marks 10 years leading Microsoft
Since taking over as CEO in February 2014, he’s led the company to its present pinnacle of success, with the company now valued at $3 trillion.
Two UWM students selected to present AI paper at international conference
Maximillian Hartounian and Collin Jacobi will present at the Operations Management and Entrepreneurship Association’s annual conference on the effect of artificial intelligence on Milwaukee’s business community.