Business & World Affairs
The hidden psychology behind simple pricing amid the rise of AI
With the rise of artificial intelligence and big data, businesses can fine-tune prices to try to maximize profit. But new research from UW-Milwaukee suggests the opposite can be true: Fewer, better-designed price points may work better.
UWM library student turned career experience into college credit
Naomi Reigh Kraut received her Master of Library & Information Science degree from UWM and received college credit for her prior work experience.
Art education alum recognized nationally for impact in skilled trades education
Mike Driscoll, a Peck School of the Arts alum and teacher at Bay View High School, has been named one of five national recipients of the 2025 Harbor Freight Tools for Schools Prize for Teaching Excellence.
Family tragedy spurs UWM alum in work to save lives with AI
In the aftermath of a family tragedy, Deepak Arora developed an AI-powered safety device to warn caregivers about potential accidents.
UWM opens Stritch Family Literacy Center to support local youth reading and writing skills
The center welcomes students with literacy challenges and will offer individualized learning plans implemented through weekly private tutoring sessions. UWM is picking up the program, which was previously housed at Cardinal Stritch University.
Highlighting UWM alumni-owned businesses on Small Business Saturday
This is a good chance to consider spending at local businesses rather than big-box retailers. Better yet, why not support businesses owned by UWM alumni? Here are a few to consider.
UWM alum changes the game, one ASL broadcast at a time
Inspired by Packers games with his Deaf father, Brice Christianson eventually founded a company that pairs American Sign Language with live sports coverage.
‘Bunch of jerks’: Research shows how brands can benefit from reclaiming insults
Companies usually ignore or try to refute criticism. But often, there’s a better way to respond, UWM researcher Katherine Du found.
Undergrad students study AI outsourcing and what it means for human jobs
Businesses are increasingly turning to AI outsourcing to increase productivity. Gaurav Sachdeva and Gaurav Saluja are finding that the effects are not always what we might expect.
New dual-degree program equips grads for high-demand health care leadership roles
The new program – Master of Healthcare Administration and Master of Business Administration – is a joint effort by the College of Health Professions & Sciences and the Lubar College of Business.