In a study that’s created a buzz among marketing professionals, the researchers from UWM and Duke University found that when a brand compliments a competitor on social media, it boosts the brand’s reputation sales.
A visit from Jeb Bush gave UWM at Waukesha students a rare opportunity to absorb history and political lessons from a former governor who once ran for president.
Children tend to think of mathematicians as being old white men, a perception that can prevent them from seeing themselves in math-intensive fields. Teachers and researchers are working to change that.
A new service led by UWM researchers that connects workers with jobs is very much needed, local leaders said Wednesday.
On this episode of Curious Campus, learn about FlexRide Milwaukee, a new project led by UWM researchers to connect workers on Milwaukee’s north and northwest sides with jobs in Menomonee Falls and Butler.
In this episode of Curious Campus, two UWM researchers explain how restrictive covenants in property deeds created a segregation that’s evident today, even though such covenants have been illegal for decades.
The pilot transportation service aims to help residents in segregated city neighborhoods reach suburban areas with more jobs.
UWM economist James Peoples found that a 6% increase in wages could go a long way toward solving a shortage of drivers, which has collided in the pandemic with an increase in demand for shipping.
With governments seemingly unable to make progress on combating climate change, Melissa Scanlan argues that private businesses can lead the way.
On this episode of Curious Campus, UWM’s new podcast about science, discovery and culture, Purush Papatla tells us how social and data scientists are mining a sea of information to uncover the secrets of consumer behavior.