Virtual tutoring program celebrates two years of helping students
Business & World Affairs
For businesses, it pays to be nice to competitors on social media
In a study that’s created a buzz among marketing professionals, the researchers from UWM and Duke University found that when a brand compliments a competitor on social media, it boosts the brand’s reputation sales.
UWM at Waukesha students meet with former Florida Gov. Jeb Bush
A visit from Jeb Bush gave UWM at Waukesha students a rare opportunity to absorb history and political lessons from a former governor who once ran for president.
Expanding opportunity for students of color to encourage diversity in STEM fields
Children tend to think of mathematicians as being old white men, a perception that can prevent them from seeing themselves in math-intensive fields. Teachers and researchers are working to change that.
Business, government leaders laud launch of FlexRide project
A new service led by UWM researchers that connects workers with jobs is very much needed, local leaders said Wednesday.
With equity in mind, pilot transit project seeks to connect workers to jobs in region
On this episode of Curious Campus, learn about FlexRide Milwaukee, a new project led by UWM researchers to connect workers on Milwaukee’s north and northwest sides with jobs in Menomonee Falls and Butler.
Mapping the echoes of racially restrictive property deed covenants in Milwaukee
In this episode of Curious Campus, two UWM researchers explain how restrictive covenants in property deeds created a segregation that’s evident today, even though such covenants have been illegal for decades.
Transportation project led in part by UWM researchers launches in February
The pilot transportation service aims to help residents in segregated city neighborhoods reach suburban areas with more jobs.
Better pay for truckers may save money over the long haul, study finds
UWM economist James Peoples found that a 6% increase in wages could go a long way toward solving a shortage of drivers, which has collided in the pandemic with an increase in demand for shipping.
A greener business model: How the private sector can lead where government hasn’t
With governments seemingly unable to make progress on combating climate change, Melissa Scanlan argues that private businesses can lead the way.
How advertisers are using mounds of data to persuade us to buy
On this episode of Curious Campus, UWM’s new podcast about science, discovery and culture, Purush Papatla tells us how social and data scientists are mining a sea of information to uncover the secrets of consumer behavior.