Graduate student Elissa Peterson is interning at the Milwaukee Public Museum for the Spring 2015 semester.  Peterson reports, “Interning with the Group Sales Manager, Shawn Storey, in the Marketing Department at the Milwaukee Public Museum has provided me with invaluable insight into the ‘behind the scenes’ work that encompasses many of the museums’ activities every day. For this internship, I traveled to La Crosse, WI for the Wisconsin Governor’s Conference on Tourism, attended reading conventions, and developed programming to increase attendance at the museum. I have also assisted in revamping MPM’s Educator Guide to incorporate new changes, provided a more cohesive ‘start to finish’ field trip guide planner, and supplied additional professional development opportunities to educators. Promoting the museum, increasing attendance, and community involvement has been at the forefront of my internship, and I hope to be able to use these skills in the future.”