What consumer psychology tells us about social change movements

What consumer psychology tells us about social change movements

Consumer psychology has long acknowledged the power of social norms. Now it can help us understand how social movements change norms and how people turn beliefs into action, according to new work by a team of researchers that includes two from the Lubar School of Business at UWM.

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Lubar entrepreneurship center receives $1 million donation

Milwaukee entrepreneur and UWM alum Jerry Jendusa has given $1 million to the Lubar Center for Entrepreneurship. The gift will support an entrepreneur-in-residence program that will allow students to learn from people who have started their own companies. “Providing students with access to entrepreneurs creates a dynamic, learning-rich environment,” Jendusa said. “Big entrepreneurial ideas start […]