Business
UWM’s new business incubator offers free help for maturing startups
The Business Innovation Incubator is an 11-month program helping 10 startups acquire the skills needed to move their ventures forward.
Transit project that launched with help of UWM researchers secures more funding
MobiliSE, a regional transportation group, won a $4.2 million Workforce Innovation Grant from the state to expand FlexRide Milwaukee, which connects workers in Milwaukee to jobs in Menomonee Falls and Butler that are beyond the reach of bus lines.
Automated hiring systems could be making the worker shortage worse
Companies are increasingly turning to automation to assist in the hiring process, but those algorithms could be causing harm, UWM researcher Noelle Chesley has found.
For businesses, it pays to be nice to competitors on social media
In a study that’s created a buzz among marketing professionals, the researchers from UWM and Duke University found that when a brand compliments a competitor on social media, it boosts the brand’s reputation sales.
Business, government leaders laud launch of FlexRide project
A new service led by UWM researchers that connects workers with jobs is very much needed, local leaders said Wednesday.
Better pay for truckers may save money over the long haul, study finds
UWM economist James Peoples found that a 6% increase in wages could go a long way toward solving a shortage of drivers, which has collided in the pandemic with an increase in demand for shipping.
A greener business model: How the private sector can lead where government hasn’t
With governments seemingly unable to make progress on combating climate change, Melissa Scanlan argues that private businesses can lead the way.
How advertisers are using mounds of data to persuade us to buy
On this episode of Curious Campus, UWM’s new podcast about science, discovery and culture, Purush Papatla tells us how social and data scientists are mining a sea of information to uncover the secrets of consumer behavior.
How spurring more tips can be as simple as cats vs. dogs
On this episode of Curious Campus, UWM’s new podcast about science, discovery and culture, Katherine Du and Jacqueline Rifkin talk about how consumers express themselves through the things they buy.
UWM researchers lead team awarded $1 million grant to close equity gaps in accessing jobs
UWM faculty and staff members lead a team awarded a $1 million grant from the National Science Foundation to implement a pilot “microtransit” project that they hope makes it easier for residents from segregated city neighborhoods to reach suburban areas with more jobs.