How AI-powered chatbots can make – or break – consumer trust
Business
Better pay for truckers may save money over the long haul, study finds
UWM economist James Peoples found that a 6% increase in wages could go a long way toward solving a shortage of drivers, which has collided in the pandemic with an increase in demand for shipping.
A greener business model: How the private sector can lead where government hasn’t
With governments seemingly unable to make progress on combating climate change, Melissa Scanlan argues that private businesses can lead the way.
How advertisers are using mounds of data to persuade us to buy
On this episode of Curious Campus, UWM’s new podcast about science, discovery and culture, Purush Papatla tells us how social and data scientists are mining a sea of information to uncover the secrets of consumer behavior.
How spurring more tips can be as simple as cats vs. dogs
On this episode of Curious Campus, UWM’s new podcast about science, discovery and culture, Katherine Du and Jacqueline Rifkin talk about how consumers express themselves through the things they buy.
UWM researchers lead team awarded $1 million grant to close equity gaps in accessing jobs
UWM faculty and staff members lead a team awarded a $1 million grant from the National Science Foundation to implement a pilot “microtransit” project that they hope makes it easier for residents from segregated city neighborhoods to reach suburban areas with more jobs.
Regents get a first look at UWM’s digital manufacturing research center
Members of the Board of Regents and chancellors at other UW System universities on Thursday toured UWM’s Connected Systems Institute, which just unveiled its first industry test bed, a factory production line and its “digital twin” that will be used for learning and collaborative research.
What consumer psychology tells us about social change movements
Consumer psychology has long acknowledged the power of social norms. Now it can help us understand how social movements change norms and how people turn beliefs into action, according to new work by a team of researchers that includes two from the Lubar School of Business at UWM.
Historian tells a story of Black capitalism through beer
For John Harry, a graduate student in history at UWM, the story of Peoples Brewery in Oshkosh, Wisconsin’s first and only Black-owned brewery, is a way to tell the history of how Black entrepreneurs tried to make a place for themselves in society.
COVID-19 clouds the skies for airlines’ financial future
Air carriers weather economic downturns by making their operations more efficient. But even the most efficient operations may not help airlines overcome the unprecedented upheaval triggered by the COVID-19 pandemic, says UWM Professor James Peoples.
Zoom troubles: Communication students study online group conflicts
As the world rushed online to virtual meeting spaces during the coronavirus pandemic, two UWM graduate students began to wonder: How do group conflicts manifest online versus in person? How should group leaders manage those problems?