Business of Media & Film Studies

Students planning a career in media, marketing, or film, need a blend of knowledge and skills not traditionally found in one single program. To transition successfully to the profession, students need media literacy, an ability to understand and work within a global media culture, flexibility to adapt to emerging platforms, and crucial business skills such as accounting, marketing, and management. The Certificate in the Business of Media & Film Studies (BMFS) combines courses that cover each of these facets of the profession.

Students in the program will take classes in:

  • the themes and components that make up film and television
  • the foundations of business administration (accounting, management, and marketing)
  • the cultural aspects of business practices
  • advanced marketing as it applies to film and media

Certificate Requirements

Total Credits

18-19 credits

Required Core Courses (12-13 credits)

Bus Adm 201 - Introduction to Accounting, 4 credits
Bus Adm 230 - Introduction to Information Technology Management, 3 credits

Bus Adm 360 - Principles of Marketing, 3 credits

Film Std 212 - Intermediate Topics in Film Studies: e.g. “Business on Film”, “Business on Television”, 3 credits
(also counts as a Humanities GER)

English/Film Std 290 - Introduction to Film Studies, 3 credits
(also counts as a Humanities GER)
English/Film Std 291 - Introduction to TV Studies, 3 credits

Bus Adm Elective (3 credits)

Students choose ONE of the following courses:

  • Bus Adm 330 - Organizations, 3 credits
  • Bus Adm 397 - Marketing Internship, 3 credits
  • Bus Adm 461 - Consumer Behavior, 3 credits
  • Bus Adm 465 - International Marketing, 3 credits
  • Bus Adm 467 - Marketing Seminar: Subtitle, 3 credits

Film Std Elective (3 credits)

Students choose ONE of the following courses:

  • English/Film Std 312 - Advanced Topics in Film Studies: Cinema and Digital Culture, 3 credits
  • English/Film Std 380 - Media and Culture: Subtitle, 3 credits
  • English/Film Std 391 - Television Theory and Criticism, 3 credits
  • English/Film Std 393 - Entertainment Industries: Subtitle, 3 credits
  • English/Film Std 394 - Seminar in Mass Culture: Subtitl , 3 credits

GPA Requirements

The certificate requires the completion of 18 to 19 credits, with a minimum grade point average of 2.50. At least 15 of the credits must be completed at UWM, and at least 9 of the credits taken at UWM must be at the 300-level or higher.