Students planning a career in media, marketing, or film, need a blend of knowledge and skills not traditionally found in one single program. To transition successfully to the profession, students need media literacy, an ability to understand and work within a global media culture, flexibility to adapt to emerging platforms, and crucial business skills such as accounting, marketing, and management. The Certificate in the Business of Media & Film Studies (BMFS) combines courses that cover each of these facets of the profession.
Students in the program will take classes in:
- the themes and components that make up film and television
- the foundations of business administration (accounting, management, and marketing)
- the cultural aspects of business practices
- advanced marketing as it applies to film and media