Business & World Affairs
Making books – and new lives – for refugee children
Lynn Sedivy is working with refugee children who are new to America, helping them create books about their experience in the Milwaukee Public Schools. Her project, which is funded with a small grant from the UWM School of Education, supports the work of English language learning teachers.
Using customer names pays off – unless you get it wrong
Businesses such as Starbucks can benefit by addressing their customers by name. But when they mangle the name, that payoff can turn negative.
Business Plan Competition rewards UWM student entrepreneurs
Four teams of UWM students placed in this year’s New Ventures Business Plan Competition, hosted by the Lubar School of Business. Every year since 2006, the contest had awarded prize money to student entrepreneurs who can enter from any discipline on campus. This year’s event, funded by La Macchia Enterprises, doled out $18,500 in accordance […]
Students cultivate an entrepreneurial attitude
Experience from internships and entrepreneurial clubs, along with advice from faculty members and marketing/business classes, help a growing number of students start their own small businesses.
Peracchio named Klappa marketing professor at Lubar
“One of the most prolific scholars in terms of her publication activity,” Laura Peracchio focuses on marketing research that benefits consumer welfare and quality of life.
Administrator wants to ‘help move Milwaukee in a new direction’
Eloise Anderson, who did most of her work toward a master’s degree at UWM, has had a lifelong desire to help children. Now secretary of the Wisconsin Department of Children and Families, she hopes to cap her career by helping improve conditions in Milwaukee.
Book excerpt: Rubbing tarnish off the legacy of Herbert Hoover
Those who see only the Great Depression miss the full view of Herbert Hoover, UWM history professor Glen Jeansonne argues in his new book, “Herbert Hoover: A Life.” Hoover’s activist Republican progressivism puts him between today’s liberal and conservative philosophies, Jeansonne says.
Harpole builds a legacy of literacy and education
UWM grad Reuben Harpole has dedicated himself to the advancement of teaching and learning in the Milwaukee community for more than 50 years. The UWM Alumni Association honored Harpole with its 2016 Community Service Award.
UWM grad finds joy in new teaching career after tragedy
Jason Lopez felt trapped in a dead-end job in retail sales. When his wife died and left him a single parent, he knew he needed to act.
Once-homeless veteran shares the story of his about-face
The long march of Kevin Evans, who uses his UWM degree to help veterans now struggling with the same issues that he once did.